A descriptive inquiry into the corporate communication profession in Europe

Beurer-Zuellig, Bettina; Fieseler, Christian; Meckel, Miriam

doi:10.1016/j.pubrev.2009.03.002

Cited by 20 publications

(14 citation statements)

References 25 publications

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“…La mayoría de los departamentos están conformados por un solo profesional, detectándose una clara feminización de la profesión, paralelamente a la feminización de los estudios en comunicación que tiene lugar en España (Rivero, Meso y Peña, 2015). Habrá que prestar atención a dicha cuestión, pues ya se ha mostrado una asignación de género a funciones profesionales diferenciadas (Beurer-Zuellig, Fieseler y Meckel, 2009). Por otra parte, no existen diferencias significativas a este respecto entre la mediana y la pequeña empresa.…”

Section: Discusión De Los Resultados Conclusionesunclassified

Gestión de la comunicación en la Pequeña y Mediana Empresa. Potencial estratégico, filosofía y tendencias

Sánchez

López

González

2020

Estud. Mensaje Period.

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La Comunicación Corporativa es una herramienta de gestión que ayuda a las organizaciones a lograr sus objetivos. Los estudios sobre sus características, aplicaciones y necesidades en la realidad empresarial española han priorizado a las empresas de mayor tamaño. Sin embargo, la mayoría del tejido empresarial en España lo configuran las Pequeñas y Medianas Empresas. El presente trabajo analiza la función de comunicación en la PYME en un área geográfica, Galicia, alejada de los núcleos empresariales, políticos y comunicativos. Los resultados reflejan un escenario emergente, con bajo desarrollo de una estructura de comunicación fija y estable. Se abordan las diferencias comunicativas entre la mediana y la pequeña empresa.

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Section: Discusión De Los Resultados Conclusionesunclassified

Gestión de la comunicación en la Pequeña y Mediana Empresa. Potencial estratégico, filosofía y tendencias

Sánchez

López

González

2020

Estud. Mensaje Period.

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“…The rise of relevance of this topic via organisational structures is in line with other findings exploring the role played by the corporate communications officer (CCO). Over the past years, the literature has highlighted the increasing importance of the CCO in firms, by showing different "predominant role types" involved into CCO's main duties and tasks (Invernizzi and Romenti, 2013) and by investigating the fact that CCO has been progressively taking on a leadership role (Beurer-Züellig et al, 2009;Holtzhausen and Zerfass, 2011). If the spotlight is on the 'leader', the same is happening also for departments as they are (Simoes et al, 2005), the function that helps companies gain competitive advantage, integrating communications between internal and external stakeholders.…”

Section: Discussionmentioning

confidence: 99%

Developing corporate communications: insights from the Italian scenario

Palazzo

Foroudi

Kitchen

et al. 2020

QMR

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Purpose Based on the managerial perceptions from large firms, this paper aims to explore the emergence, growth and importance of corporate communications and how it is evolving and creating competitive advantage for Italian firms. Design/methodology/approach A qualitative approach is deployed, comprising in-depth interviews with senior managers from Italian corporations from a broad spectrum of industries, including: energy, telecommunications, automotive, transport, retail chain, appliances, technology and engineering, private shipping, government-owned holdings, marketing consultancy and construction. Findings The paper offers insight into corporate communications (corpcoms) practices in the sampled companies. The paper shows that corpcoms involves a complex range of activities leading to performance – managed and implemented under CEO direction. Practical implications Corpcoms is perceived as a strategic concept with effective application relative to managing corporate image and reputation. The findings offer insights for communication professionals who deal with corpcoms, branding and marketing communications. Originality/value Corpcoms can be viewed via the lens of social actors’ perspectives, i.e. via practitioners – including brand managers and senior executives, as they possess practical knowledge of business practice in specific contextual business settings and have the managerial ability and remit to design, implement and evaluate integrated corpcoms.

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“…There are, however, any number of labels given to types of PR and Communications activities, and any number of titles given to people who perform these sets of activities. It is apparent that identifying the range of duties can be a complex process, especially given the variety of organisational circumstances (Goodman, 2006;Beurer-Zuellig et al, 2009;Liu et al, 2010;Sha, 2011).…”

Section: Methodological Approachmentioning

confidence: 99%

Turn Around When Possible: Mapping European Communication Competences

Tench

Verhoeven

Juma

2015

Studies in Media and Communication

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Purpose:This synopsis of the European Communication Professional Skills and Innovation (ECOPSI) benchmarking Interim Report explains the complex landscape of competencies required by European communication practitioners and explores the underlying constructs that contribute to competence namely skills, knowledge and personal attributes.Design/methodology/approach: Through a partnership, the methodology draws on the expertise of six leading European universities in communication research around a common goal of mutual interest. The research approach draws on a systematic literature review along with an extensive desk research benchmarking technique conducted by each of the partners. The study builds on prior research on skills and knowledge of communication practitioners. Findings:The findings highlight gaps in knowledge about the specific competencies required by European communication practitioners and will underline the current contemporary issues faced by the profession. This information served as the framework for the ECOPSI program (an EU funded research project). Practical implications:The synopsis increases awareness of the competence and capability factors of communication professionals in Europe to key stakeholders. It aims to increase understanding of the training and development needs of communication practitioners across Europe. Social implications:The synopsis highlights what practitioners consider to be important skills, knowledge and personal attributes across different countries which is essential in today's globalized industry. This contributes to EU mobility targets and expectations for European workers. Originality/value:This study benchmarks the educational and practice landscape in six key regions of Europe to demonstrate that the elements focusing on skills, knowledge and personal attributes of European communication professionals can be synthesized using competencies as the foundational element.

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A descriptive inquiry into the corporate communication profession in Europe

Cited by 20 publications

References 25 publications

Gestión de la comunicación en la Pequeña y Mediana Empresa. Potencial estratégico, filosofía y tendencias

Gestión de la comunicación en la Pequeña y Mediana Empresa. Potencial estratégico, filosofía y tendencias

Developing corporate communications: insights from the Italian scenario

Turn Around When Possible: Mapping European Communication Competences

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