The use of wind power is one of the most promising ways to obtain renewable energy. In this article, based on a literature review, an analysis of the development of alternative solutions in the field of wind energy is carried out. The classification of wind turbines (WT) according to the orientation of the wind-sensing rotor is given. A comparison is made of the operation of horizontal-axis and vertical-axis wind turbines in different operating conditions. Alternative and unconventional technical solutions in the WT designs and elimination of shortcomings using modern knowledge in the field of application of composite materials and methods of mathematical modeling are presented. It is shown that increasing energy efficiency and release of energy is a key factor in ensuring the profitability of the WT using in various climatic and geographical conditions. The main trends in the WT development, both high-power wind farms and small local WT are determined, including directions for the development of integrated transport networks and energy storage. The tool for the successful introduction of new "green technologies" to the market in modern conditions is marketing-oriented management, which can be implemented through cooperation in the activities of technology start-ups and the state on the principles of mutually beneficial partnerships.