A destination-branding model: An empirical analysis based on stakeholders

Tourism Entrepreneurship – Review and Future Directions

“…Among the quantitative studies, surveys are most common method, with an increase in sample sizes over the years (e.g. García et al, 2012;Sandell & Fredman, 2010).…”

“…These articles include entrepreneurship as an important factor when studying development in rural tourism Wilson, Fesenmaier, Fesenmaier, & Van Es, 2001), destination branding (García, Gómez, & Molina, 2012), migration and poverty reduction , or as stakeholders when examining issues such as community development (Byrd, Bosley, & Dronberger, 2009) or wildlife conservation . This literature introduces entrepreneurship as an important aspect of tourism knowledge, but does neither build on nor contribute to the entrepreneurship literature, as the studies are designed to give contributions in other areas.…”

Special Issue 4 : 2016

“…This traditional approach practiced by DMO in emphasizing brand identity development efforts on projected multiple images towards visitors alone could be less efficient in enhancing the destination brand values (García, Gómez, & Molina 2012). It could be successful in attracting more tourists but eventually, the DMO may end up losing support from the other important stakeholders such as business operators and local community.…”

“…In short, brand identity development is important as it represents the brand from a supply perspective. Most of the destination branding studies discussed and examined the brand from the demand perspective or visitors to the destination (García, Gómez, & Molina 2012;Konecnik & Go 2008). From the branding literature, examining the brand from the demand side is defined as a brand image and from the supply side is as a brand identity.…”

A Conceptual Framework for Tourism Transition Areas Based on Territorial Capital: a Case Study of Vinci

“…In literature, the image of a place as a tourist destination is usually associated and described with reference to destination marketing strategies [6] and destination branding [7][8][9][10][11][12]. Both converge into the recognition of the importance of a destination's image in the tourism market as a product shaped by the contact between perceptions of tourists and branding strategies to position a destination.…”