While musicologists have long noted that triplet rhythms evoke sensations of rotation in listeners, no theory has been proposed to account for this apparent association. To investigate this phenomenon, 33 excerpts of "spinning, rotating, twirling, or swirling" music were crowd-sourced from an online discussion forum. Analysis revealed a prominence of fast, repeated, isochronous patterns using stepwise pitch movement, with significantly more compound meters than generally found in Western music. Inspired by ecological acoustics, an Ecological Theory of Rotating Sounds (ETRoS) is proposed to explain these associations. The theory maps patterns of loudness fluctuations to trajectories of rotating sound sources. Two experiments tested the theory. In Experiment A, listeners rated how much binary, ternary, quaternary, and quinary figures (of 2-5 notes) evoked sensations of rotation. Experiment B used a two-alternative forced-choice paradigm pitting ecological quaternary stimuli (strong-medium-weak-medium) against unecological stimuli with permuted stress values more typical of Western music (strong-weak-medium-weak). Results indicate that perceived rotation increases with tempo and is poorly evoked by binary rhythms. Loudness patterns consistent with rotating trajectories were perceived as more rotating than unecological patterns-but only when pitch was also moving. Altogether, moderate support is provided for an acoustic-ecological account of rotating sounds.