2021
DOI: 10.1108/jbim-07-2020-0349
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A digital servitization framework for viable manufacturing companies

Abstract: Purpose The purpose of this paper is to understand the strategic management of a technology-enabled shift from a product-centric to a service-centric logic and to identify the sociotechnical dynamics underlying this transition. The study focuses on how manufacturers manage to create value in industrial markets through digital servitization. Design/methodology/approach An abductive research approach is used to investigate two manufacturing firms, and an interpretive framework is used as an analytical template… Show more

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Cited by 47 publications
(30 citation statements)
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References 74 publications
(114 reference statements)
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“…capability) components of BDA constitute a gateway for business viability. This concerns all industries investigated: in fact, not only service SMEs but also industrial one demonstrates to be aware of the pivotal importance to shift from hardware to software via digitalization, as digital servitization literature confirms (Ciasullo et al, 2021;Gebauer et al, 2021).…”
Section: Discussionmentioning
confidence: 99%
“…capability) components of BDA constitute a gateway for business viability. This concerns all industries investigated: in fact, not only service SMEs but also industrial one demonstrates to be aware of the pivotal importance to shift from hardware to software via digitalization, as digital servitization literature confirms (Ciasullo et al, 2021;Gebauer et al, 2021).…”
Section: Discussionmentioning
confidence: 99%
“…employees) and technical systems (e.g. manufacturing line) can find an equilibrium and get the necessary attention from the firm (Ciasullo et al, 2021).…”
Section: Discussionmentioning
confidence: 99%
“…However, it should go hand in hand with the early integration of human resources, development of specific skills and cultural change management. Managers should consider the best DS journey given the organizational circumstances, as well as the best balance between the service and the digital prevalence in the strategy (Ciasullo et al , 2021).…”
Section: Discussionmentioning
confidence: 99%