A Dimensional Analysis Across India to Study How National Cultural Diversity Affects Website Designs

Pratap, Surbhi; Kumar, Jyoti

doi:10.1007/978-981-13-5977-4_55

Cited by 3 publications

(2 citation statements)

References 16 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…183, 184). This opinion can be supported for example by the study (Pratap & Kumar, 2019). The authors have proven cultural differences regarding website elements within selected cultural zones in India.…”

Section: Introductionmentioning

confidence: 66%

Culturally Sensitive Website Elements and Features: A Cross-National Comparison of Websites from Selected Countries

Cermak¹

2020

AIP

View full text Add to dashboard Cite

Section: Introductionmentioning

confidence: 66%

Culturally Sensitive Website Elements and Features: A Cross-National Comparison of Websites from Selected Countries

Cermak¹

2020

AIP

View full text Add to dashboard Cite

“…The main literature underlines how web communication should be designed through "culturally usable" websites, rather than the approach "one-size-fits-all" (Nantel and Glaser, 2008;Zaharias, 2008;Al-Badi and Mayhew, 2010;Hamid, 2017;Pratap and Kumar, 2019). A single international version does not allow to stimulate interest, acceptability, and "e-loyalty" among users: on the contrary, a corporate website should be a mirror of the country's culture.…”

Section: Discussionmentioning

confidence: 99%

Online corporate communication: Should national culture matter?

Capece

Pillo

2023

Front. Commun.

View full text Add to dashboard Cite

IntroductionThe purpose of this paper is to investigate how the culture of a nation influences online corporate communication, focusing on the assessment of the culturability of business websites. Although the Internet constitutes a global phenomenon, cultural filters influence its use at the local level, ultimately determining a more or less favorable attitude toward a given website. Understanding and analysing the cultural adaptation of online communication is crucial as it has the potential to greatly influence how customers perceive and respond to the graphic and content elements.MethodsBuilding upon Hofestede's and Hall's theories, a content analysis technique was used to code the cultural markers and new indicators have been created to allow the association of the graphic elements and the contents of the websites with the cultural characteristics. The countries chosen as case studies are India and Australia, which present significant cultural differences and allow highlighting of the practical implications deriving from the cultural adaptation of the website design.ResultsThe results of this paper show that the company websites analyzed are designed to incorporate the cultural nuances of the target country. In particular, on the Australian websites, there is a greater frequency of cultural markers referring to individualism, masculinity, and uncertainty avoidance compared to Indian ones. On the contrary, Indian websites show more cultural markers referring to power distance, high context, and polychronic characteristics than Australian ones. This paper overcomes the qualitative approaches of the previous literature, developing new indicators for website analysis and providing a quantitative comparison with Hofstede and Hall frameworks.DiscussionThis work provides a guideline for companies, analysts, and the different professionals involved in online communication and web design. More specifically, they have to be aware of the cultural challenges when they operate outside the national boundaries, by designing a culturally usable website in one of the countries chosen for this study.

show abstract

Observing the Influence of Cultural Differences Within India on User Experience of an E-Commerce Application: An Experimental Investigation

Amalkrishna

Pratap

Kumar

2021

Lecture Notes in Computer Science

View full text Add to dashboard Cite

A Dimensional Analysis Across India to Study How National Cultural Diversity Affects Website Designs

Cited by 3 publications

References 16 publications

Culturally Sensitive Website Elements and Features: A Cross-National Comparison of Websites from Selected Countries

Culturally Sensitive Website Elements and Features: A Cross-National Comparison of Websites from Selected Countries

Online corporate communication: Should national culture matter?

Observing the Influence of Cultural Differences Within India on User Experience of an E-Commerce Application: An Experimental Investigation

Contact Info

Product

Resources

About