“…Previous studies have focused on outsourcing strategies (decisions) of manufacturers. Research has studied varieties factors that impact firm's outsourcing decision, including production cost [3,28,32,12,13,34,44], operational risk [46], supply uncertainty [5,23,38,37], product quality [31,48], quality investment [40], scale economies [19,8], customer returns [30]. Ghamat et al [15] consider the setting where a competitive contract manufacturer has a limited capacity and shows that the original brand manufacturer might multisource its component only when competition in the final product market is intense.…”