“…However, few companies have such a secure competitive position based on, for example, unique assets, intellectual property rights (IPR), brand or an exclusive technology, that they do not need to risk innovating their business model radically. In most industries, intense global competition (Skarzynski & Gibson, ; Tidd & Bessant, ; Hult, ) has reduced not only the life cycles of products/services, but also the life cycles of prevailing business models (e.g., IBM, , ). This inevitably forces ever more companies to rethink their business model in order to allow them to continue competing in existing, or to enter new, markets successfully (e.g., Chesbrough, ; Skarzynski & Gibson, ; Tidd & Bessant, ).…”