2021
DOI: 10.1109/access.2021.3102616
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A Forecast Model of Tourism Demand Driven by Social Network Data

Abstract: To improve the forecasting accuracy of tourism demand through forecasting model and data sources, this paper takes the social network data as an entry point, and collects the social network data by the web crawler, then quantifies the data based on the sentiment analysis of the BERT model. This paper uses structured variables such as social network data, weather, holidays, etc. to build a tourism demand forecasting model based on Gradient Boosting Regression Trees. At last, take Huang Shan as example, use actu… Show more

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Cited by 14 publications
(5 citation statements)
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References 19 publications
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“…Regarding analytical data tools in tourism, the use of Big Data [60,[67][68][69] and predictive analysis [70][71][72][73] has become fundamental. The ability to analyze large volumes of realtime data, ranging from booking pattern detection to integrated analysis of social media comments, enables a deeper understanding of tourism market trends.…”
Section: Conceptual Framework and State Of The Art: Geo-dashboardsmentioning
confidence: 99%
“…Regarding analytical data tools in tourism, the use of Big Data [60,[67][68][69] and predictive analysis [70][71][72][73] has become fundamental. The ability to analyze large volumes of realtime data, ranging from booking pattern detection to integrated analysis of social media comments, enables a deeper understanding of tourism market trends.…”
Section: Conceptual Framework and State Of The Art: Geo-dashboardsmentioning
confidence: 99%
“…Park et al [15] apply the news as data for predicting tourist arrivals in Hong Kong. Peng et al [38] implemented social network data, sentiment analysis, and Gradient Boosting Regression Trees to forecast Huang Shan tourism demand, which has always resulted in good forecasting performance. Fronzetti et al [39] employed Factor Augmented Autoregressive and Bridge models with social network and semantic variables which have the highest performance than other algorithms based on GoogleTrend data.…”
Section: Tourism Demand Forecasting With Online Datamentioning
confidence: 99%
“…The vast development of information and technology has also increase social interaction, as it can be an alternative to look for advice or share information, hence affecting consumer behavior (Filieri et al, 2021;Chan & Tung, 2023). The internet and IT has been rapidly utilized, and it is estimated that out of a global population of 7.4 billion, 2.9 billion are active internet users and this will continue to grow (Peng et al, 2021). As stated by Kotler et al (2019), the digital era has given birth to a set of tools that can build relationships with consumers, ranging from websites, advertisements, and online videos that can be accessed on mobile devices via social media.…”
Section: Introductionmentioning
confidence: 99%