A foundational theory of ethical decision-making: The case of marketing professionals

Lim, Weng Marc; O’Connor, Peter; Nair, Sumesh R.; Soleimani, Samaneh; Rasul, Tareq

doi:10.1016/j.jbusres.2022.113579

Cited by 24 publications

(20 citation statements)

References 141 publications

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“…People’s identities are at the core of their decision-making processes and consumption behaviors (Lim et al , 2023). Individuals tend to align their actions with their salient identities (Costa Pinto et al , 2014), which are defined as the conditions under which people are cognitively emphasized by a particular identity, which then shapes their perceptions and behaviors accordingly (Turner et al , 1987).…”

Section: Literature Reviewmentioning

confidence: 99%

Sustainable luxury brands: the moderating effects of salient identity-based goals

Li,

Kang

2024

JPBM

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Purpose Luxury brands struggle to communicate their sustainability commitments to consumers due to the perceived incongruence between “luxury” and “sustainability”. This study aims to provide luxury brands with insights on how to engage consumers with different social value orientations (SVOs) to make sustainable luxury purchases in a compatible manner. It investigates the relationships between personal values (symbolism/universalism), SVOs (pro-self/prosocial orientation) and behavioral intentions toward sustainable luxury brands. It further explores whether these relationships may differ when consumers view themselves as individuals (salient personal identity is activated) versus group members (salient social identity is activated). Design/methodology/approach Study 1 (N = 419) used an online experiment in which participants were randomly assigned to either salient personal or social identity conditions to test the proposed model. Study 2 (N = 438) used a fictional brand to further validate the findings. Hypotheses were tested using covariance-based structural equation modeling (CB-SEM) and multi-group SEM. Findings Results indicate that prosocial orientation significantly increases consumers’ behavioral intentions toward sustainable luxury brands. Interestingly, pro-self-orientation can also drive intentions to support sustainable luxury brands when consumers’ personal identity is salient. Salient social identity can further strengthen the relationship between prosocial orientation and sustainable luxury behavioral intentions. Originality/value This study presents a novel, inclusive definition of sustainable luxury brands and adds theoretical rigor to the SVO framework by revealing the moderating role of salient identities, contributing to the body of knowledge in luxury brand research.

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Section: Literature Reviewmentioning

confidence: 99%

Sustainable luxury brands: the moderating effects of salient identity-based goals

Li,

Kang

2024

JPBM

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“…These factors directly affect the purchasing behavior of sustainable products (Borin et al, 2011). In turn, awareness impacts consumer attitudes toward sustainable consumption practices (Chen & Lee, 2015; Lim et al, 2023). Within, awareness is analyzed as a multidimensional variable explained by brand awareness, environmental awareness, and ethical awareness (Montiel & Delgado‐Ballester, 2019; Mostaghel & Chirumalla, 2021; Nigam & Chandra, 2020; Sinha & Sreejesh, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy

Corrada

Méndez‐Tejeda

Flecha

et al. 2023

J of Consumer Behaviour

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Sustainable consumption analyses the choice of products to address environmental issues. In recent years, the circular economy model () has offered strategies as possible solutions to address the growing demand for action on climate justice. The success of a business model depends on understanding the consumer's role. The power of individual consumer actions is vital for minimizing the adverse impacts of climate change. Although the effectiveness of in the business sector has been studied, the literature has ignored the role of consumers in sustainable consumption practices through. Thus, using a survey technique, this quantitative study analyzed part of the theoretical model of Mostaghel and Chirumalla to analyze how awareness and consumer attitude significantly impact purchase intention and ethical purchasing behavior. The data analyzed through PLS‐SEM reflected several theoretical implications in the forms of consumer behavior, a topic that has not been addressed in the literature.

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“…Acknowledging the status quo is a critical step of developing the critique, and it should be done in a way that conveys the message that critics and change advocates are deeply aware and truly knowledgeable about the conventions of the status quo. To do so, critics and change advocates can (i) Conceptualize (i.e., define) and operationalize (i.e., measure) the issue (e.g., ethical decision making, intention–behavior gap, technology adoption) and the methods available to learn about and address that issue (e.g., concepts, frameworks, models, taxonomies, and/or theories) (see Lim, 2018b; Lim & Weissmann, 2023; Lim, O'Connor et al., 2023). (ii) Explain the current trajectory and prevalent trends in relation to (i) (e.g., the “what”, “why”, “when”, “who”, and/or “how” of the past and the present), which can come from existing and/or new reviews of the field (and thus highlighting the value of review studies—see Kraus et al., 2022; Lim, 2022c; Lim, Kumar & Ali, 2022; Paul et al., 2021).…”

Section: How To Develop a Critique And Propose A Changementioning

confidence: 99%

“…Clarifying the big picture sets the scene of what the change proposal endeavors to achieve. This can be done by explaining, and if possible, illustrating, the desired state alongside its implications (see Lim, O'Connor et al., 2023). As opportunities are infinite, disclosing the target categories (e.g., economic, environmental, and social performance) and specifying exemplars (e.g., economic—e.g., profitability, revenue; environmental—e.g., carbon emission, energy consumption; social—e.g., diversity) of the desired state could be done.…”

Section: How To Develop a Critique And Propose A Changementioning

confidence: 99%

Critique and change: The “what”, “why”, “how”, and “so what”

Lim

2023

Glob Bus Org Exc

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A foundational theory of ethical decision-making: The case of marketing professionals

Cited by 24 publications

References 141 publications

Sustainable luxury brands: the moderating effects of salient identity-based goals

Sustainable luxury brands: the moderating effects of salient identity-based goals

An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy

Critique and change: The “what”, “why”, “how”, and “so what”

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