“…Such contexts or organisational cultures can help to embed individual behaviours that drive CI (Poksinska, Swartling, & Drotz, 2013;Sousa & Aspinwall, 2010) and ensure that improvement initiatives are not affected by staff turnover (Furterer & Elshennawy, 2005). Culture oriented towards and supportive of CI has also been identified as key in promoting knowledge creation from improvement activities (Choo et al, 2007a;Jones et al, 2010). From broader management literature, knowledge creation has been stated as the primary means through which firms create a sustainable competitive advantage (Dierickx & Cool, 1989;Grant, 1996), important for solving more complex organisational problems (Nair, Malhotra, & Ahire, 2011) and found to contribute to improvement performance (Choo, Linderman, & Schroeder, 2007b).…”