There is strong support for building TEFI values into tourism education (e.g., Liburd & Edwards, 2010; Sheldon, Fesenmaier, & Tribe, 2009). Padurean and Maggi (2011) also note that "[TEFI] values do not represent only a theoretical framework but also a practical instrument that educators could use to improve the quality of their pedagogy" (p. 26). Barber (2011) introduces a model of how TEFI core values are being defined and inserted throughout an entire undergraduate academic program, including core, major, and elective courses, as well as the senior internship. However, when designing tourism programs, one must keep in mind the various key stakeholders involved in tourism education, particularly the academic institutions, the industry employers, and the students. They do not all prioritize the five TEFI values in the same way. This discrepancy in attitudes toward the role of values in tourism education is a problem that needs attention and is a problem that this paper seeks to remedy through the concept of values-based internships. LITERATURE REVIEW Concern One: Industry and Educator Inertia with Respect to Values Education Designing tourism education to meet the needs of all relevant stakeholders has been a long-held objective among tourism faculty (e.g., Cooper, 2002). However, there is evidence that the tourism industry and the university sector express largely incompatible opinions about the perceived weighted importance of the five TEFI value sets. Primarily, there is little evidence of industry demand for ethics or stewardship competencies in hiring decisions, while many educators want to see all TEFI values incorporated into student learning plans. 1. Partners must engage with a view to a longer-term arrangement. This means a serious commitment of time, energy, and patience is needed.