Dominance is important for access to resources. As dominance interactions are costly, individuals should be strategic in who they interact with. One hypothesis is that individuals should direct costly interactions towards those closest in rank, as they have most to gain--in terms of attaining or maintaining dominance--from winning such interactions. Here, we develop a novel analytical framework to test whether interactions are directed strategically in relation to rank differences, and use these to compare strategies across types of interactions that vary in cost. We show that male vulturine guineafowl (Acryllium vulturinum), a gregarious species with steep dominance hierarchies, strategically direct costly interactions towards males occupying ranks immediately below themselves in their group's hierarchy. In contrast, low-cost interactions are not directed towards closest competitors, but towards group members slightly further down the hierarchy. We then show that, as a result of the difference in strategic use of high- and low-cost interactions towards closest competitors, individuals disproportionately use highest-cost interactions--such as chases--towards males found one to three ranks below them. Our results support the hypothesis that the costs associated with different interaction types can determine their expression in social groups.