A Framework to Support Value Co-creation in PSS Development

Abstract

The design of innovative offers involves deep collaboration between the provider and the customer to create higher value than in traditional offers. Product-Service Systems (PSS) are bundles of products and services and constitute innovative offers designed to fit complex customer needs. The academic literature on PSS development has a strong focus on the provider perspective, and only a few works address customer involvement in the process of value co-creation. This paper proposes a methodological framework composed of a customer view and a provider view, highlighting the interface between them, in which value co-creation takes place. The proposed framework aims at supporting the collaboration process between the customer and the provider during the entire PSS development. The framework has been built within a R&D project in a French company called Vibratec.