“…Western notions of entrepreneurship have traditionally excluded culture, whether non-Indigenous or otherwise, in the framing of enterprising activity (Woods et al , 2022) because it is argued that entrepreneurship is culture- less ; innovation is what matters (Davidsson, 2008), in which ethnicity ought to play no part (Devlin, 2007). Renewed sensitivity toward the role of culture as shared human values in entrepreneurship (Urban, 2010) and the exclusionary tactics of dominant non-Indigenous entrepreneurs (Shirodkar, 2021) have emerged as a counternarrative (Garry et al , 2017), affording an opportunity for Indigenous world views to influence business theory and practice (Fabeil et al , 2020).…”