A Fuzzy Data Warehouse Approach for Web Analytics

Fasel, Daniel; Zumstein, Darius

doi:10.1007/978-3-642-04754-1_29

Cited by 24 publications

(6 citation statements)

References 5 publications

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“…SEO may cover an online store's website in general, but also its products' pages. The analysis of web pages, which is an important tool for an e-businesses in controlling and optimizing its website (Fasel and Zumstein 2009), may be carried out by special software, such as Google Search. The main activities of SEO include the following changes in HTML code (which is created dynamically by e.g.…”

Section: Proposal Of a Three-stage Procedures To Reduce The Number Of mentioning

confidence: 99%

The problem of shelf-warmers in electronic commerce: a proposed solution

Chodak

2020

Inf Syst E-Bus Manage

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This paper presents the significant problem of so called shelf-warmers in the environment of electronic commerce. In the first part of the paper, the factors that have led to an increasing stock of shelf-warmers in online stores are discussed. These factors are divided into two groups: those that occur mainly in an online store environment and those not specifically associated with an online environment. One group of factors are related to the large number of items offered in an online store enabled by various models of inventory management (e.g. drop-shipping, 3PL, 4PL), the lack of a need to maintain costly space for the exposition of goods, the heterogeneity of online shoppers and the large number of returns from customers. The other group of factors concern incorrect forecasts of demand, inappropriate inventory control, choice of product assortment, pricing policies and the end of a product's life cycle. The problem of appropriately identifying shelf-warmers is then discussed and an index measuring the tendency of a good to be a shelf-warmer is proposed. Based on this, different methods for dealing with shelf-warmers are outlined in the form of the use of recommendation systems, search engine optimization and social media. The paper then presents an experiment conducted in a real business environment to assess the effectiveness of some of the aforementioned methods. This experiment resulted in the sale of approximately 33% of 160 selected shelf-warmers and over 50% from one group (number 8) where all the suggestions were implemented, within a period of 10 months. The results obtained show that the methods and recommendations proposed may help online stores to deal with the problem of shelf-warmers.

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Section: Proposal Of a Three-stage Procedures To Reduce The Number Of mentioning

confidence: 99%

The problem of shelf-warmers in electronic commerce: a proposed solution

Chodak

2020

Inf Syst E-Bus Manage

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“…Therefore, for a more accurate interpretation of numeric values, business users require an analysis in meaningful non-numeric terms. However, if the transition between terms is crisp, true values cannot be measured and smooth transition between classes cannot take place [1]. Eventually, definition method and related algorithms of ETL rules are multiple data marts can form a data warehouse [5].…”

Section: Related Workmentioning

confidence: 99%

Competent Fuzzy Decision Making Algorithm using Hyper ETL in Data Mart

Prema¹

2017

IJET

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Abstract-In a period of scientific advancement, technical innovation and quicker development in modern computing, an unimaginable quantum of data is exchanged, processed, stored, referred to, analyzed, for various purposes. Be it any discipline, industry or branch of study managing data has become unwieldy. A proper organization of data will pave the way for easy access for various desired functions which will in turn determine the success of a company. In these days of an avalanche of data it has become imperative to initiate innovative methods. Great interest and utmost care is taken in this paper to suggest fuzzy optimization to achieve greater accurate and effective solutions. The growth in the number of business looking for data mart solutions, with the aim of adding major business gains, has generated the need for a decision-aid has come near in preferring the right data mart system. Due to the indefinite concept often denoted in decision-making procedure, to facilitate decision matrix analysis, with fuzzy optimization technique which scrutinize the best decision making for sales promotion to the various places. Fuzzy Optimization technique is the symmetric approach of decision making process which is used to demonstrate the maximum sales quantity depending on the places. This paper propose a new FDM (Fuzzy Decision Making) algorithm, to evaluate the performance of sales promotion using Hyper ETL (Extract, Transform and Load) in sales Data Mart.

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“…Therefore, for a more accurate interpretation of numeric values, business users require an interpretation in meaningful non-numeric terms. However, if the transition between terms is crisp, true values cannot be measured and smooth, transition between classes cannot take place [6]. To address this problem, fuzzy concepts as linguistic variables can be integrated with a data warehouse for the interpretation of numeric values [7].…”

Section: Related Workmentioning

confidence: 99%

An approach to Construct the Fuzzy Data Mart using Soft Computing

Prema¹,

Pethalakshmi²

2012

IJCA

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Data Mart is emerging as one of the hottest areas of growth in global business and the critical components and tool for business intelligence. A data mart is a local data warehouse used for storing business oriented information for future analysis and decision-making. In business scenarios, where some of the data are fuzzy, it may be effective to construct a warehouse that can strengthen the analysis of fuzzy data. This paper presents a Fuzzy Data Mart model that imparts the exile interface to the users and also extends the DWs for storing and managing the fuzzy data along with the crisp data records. We have proposed, an algorithm to design data mart, which improves the decision making processes. To do so, we use Extraction, Transformation and Load (ETL) tools for better performance. In addition to that, the membership function of fuzzy is used for summarization.

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A Fuzzy Data Warehouse Approach for Web Analytics

Cited by 24 publications

References 5 publications

The problem of shelf-warmers in electronic commerce: a proposed solution

The problem of shelf-warmers in electronic commerce: a proposed solution

Competent Fuzzy Decision Making Algorithm using Hyper ETL in Data Mart

An approach to Construct the Fuzzy Data Mart using Soft Computing

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