The Chinese nation has accumulated a lot of precious, rich, and wonderful material and intangible culture in its historical evolution, but these cultures are facing the problem of inheritance difficulties in the long term, and it is becoming more and more difficult to innovate. In order to solve these problems, this paper puts forward the innovative development of the intangible culture of arts and crafts based on artificial intelligence decision support system, with the purpose of studying cultural inheritance, regional brand hematopoiesis promotion, and organizational goal’s support for intangible culture. The method of this paper is to study the basic principles of artificial bee colony algorithms and decision support systems, and then evaluate the value of intangible culture. The purpose of this paper is to analyze the development of local intangible culture and innovation models based on local knowledge systems and confirm the influence of technological innovation on intangible culture so as to promote the sustainable development of intangible culture. This paper describes the present situation of intangible cultural innovation and then explores the innovative ways of intangible culture based on the experiment of cultural development of artificial intelligence. The experimental results show that after using the decision support method mentioned in this paper, the technical progress index of Jingdezhen porcelain culture has increased by 2.4%.