Cucumisin, a subtilisin-like serine protease, is expressed at high levels in the fruit of melon (Cucumis melo L.) and accumulates in the juice. We investigated roles of the promoter regions and DNA-protein interactions in fruit-specific expression of the cucumisin gene. In transient expression analysis, a chimeric gene construct containing a 1.2-kb cucumisin promoter fused to a -glucuronidase (GUS) reporter gene was expressed in fruit tissues at high levels, but the promoter activities in leaves and stems were very low. Deletion analysis indicated that a positive regulatory region is located between nucleotides ؊234 and ؊214 relative to the transcriptional initiation site. Gain-of-function experiments revealed that this 20-bp sequence conferred fruit specificity and contained a regulatory enhancer. Gel mobility shift experiments demonstrated the presence of fruit nuclear factors that interact with the cucumisin promoter. A typical G-box (GACACGTGTC) present in the 20-bp sequence did not bind fruit protein, but two possible cis-elements, an I-box-like sequence (AGATAT-GATAAAA) and an odd base palindromic TGTCACA motif, were identified in the promoter region between positions ؊254 and ؊215. The I-box-like sequence bound more tightly to fruit nuclear protein than the TGTCACA motif. The I-box-like sequence functions as a negative regulatory element, and the TGTCACA motif is a novel enhancer element necessary for fruit-specific expression of the cucumisin gene. Specific nucleotides responsible for the binding of fruit nuclear protein in these two elements were also determined.Timing and levels of gene expression are critical to the proper development of eukaryotic organisms. Regulation of the expression pattern of a particular gene can involve the specific binding of trans-acting factors to the cognate cis-elements, constituting a crucial step in transcriptional initiation and, in turn, on the spatial and temporal expression of genes. Plant genes that show tissue specificity, developmental specificity, and a wide range of expression levels have been characterized, whereas their expression patterns are also influenced by environmental stimuli. A family of genes for fruit proteins provide a model system for the study of the regulatory mechanisms of plant genes, since their expression is restricted to a specific tissue and stage during fruit development (1). A number of fruit-specific genes that are activated during ripening have been isolated from tomato and other fruits, and genes responding to ethylene and nonethylene signals have been identified (1, 2). The promoters of fruit-specific genes would also be of great interest for use in strategies to manipulate fruit metabolism and produce valuable proteins such as antibody, biopharmaceuticals, and edible vaccines through methods of genetic engineering (3-5). However, the detailed mechanisms by which the expression of fruit protein genes are regulated are poorly understood, as many of the essential cis-elements have not been identified.Melon cucumisin, an extracellular...