This research addressed whether exposure to media, which increasingly portrays hacker characters across diverse media domains, may predict perceptions of others' willingness to hack. Specifically, this study assessed how wishful identification with hacker characters may contribute to individuals' perception of hacking behaviors. One-hundred forty-nine North American participants were recruited using MTurk.com. Participants reported (1) their exposure to general media and perceived identification with a fictional hacker character, and (2) their perceived risks, payoffs, and estimated willingness of others to engage in hacker behaviors regarding a specific call to hack. Additionally, this research examined differences in the effects of media exposure on hacking likelihood between two types of hacks: financial hacking attacks and hacktivism attacks. Results show (1) that perceived payoffs of hacking, but not perceived risks, predict individuals' estimation of hacker behaviors, (2) a significant and positive indirect effect between media exposure and estimation of others' willingness to hack passes through wishful identification and perceived payoffs of hacking attacks, and (3) no significant differences in the above relationships between the two types of hacks. Together, these findings highlight that media exposure may increase positive perceptions of hackers and in turn increase the perception of pervasiveness and legitimacy of engaging in hacking behaviors.
Can you name this TV show/movie character? Or what show/movie is he/she on?Decision Science Laboratory. She has developed a research program that examines social perception using multiple methods, multiple cultures, and multiple species. Her recent research addresses the impact of cyberlife engagement on social cognition and behavior.