A family of new beam finite elements for geometrically and materially non-linear static analysis of reinforced concrete planar frames is derived, in which strain measures are the only interpolated unknowns, and where the constitutive and equilibrium internal forces are equal at integration points. The strain-localization caused by the strainsoftening at cross-sections is resolved by the introduction of a 'short constant-strain element'. Comparisons between numerical and experimental results on planar frames in pre-and post-critical states show both good accuracy and computational efficiency of the present formulation.