“…The conative component of destination image represents tourists' active consideration of a place as a potential travel destination (Gartner, 1993). Although conative destination image has been considered by many scholars as synonymous to intention (King et al, 2015;Pike & Ryan, 2004;Prayag, 2009;Woodside & Dubelaar, 2002), representing how and why knowledge and feelings of new or repeat visitors contribute to the selection of a specific destination for vacations (Pike & Ryan, 2004;, there is evidence that conative destination images and intentions are distinct constructs (Perugini & Bagozzi, 2004;Prestwich et al, 2008;White, 2014). Hence, destination image theory suggests that cognitive and affective images represent individuals' subjective associations or perceptions related to a destination's characteristics (Chen & Uysal, 2002;Gartner, 1993;Kim & Richardson, 2003) and conative image outlines the idealized and desired future situation the individual wants to develop for himself/herself (Dann, 1996).…”