2020
DOI: 10.1080/22041451.2020.1759925
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A generalisable model for frame identification: towards an integrative approach

Abstract: is a Ph.D. candidate in Communication and Media Studies, and a sessional academic in Communication at Murdoch University. Her doctoral research examines how cause-related marketing campaigns articulate the problem of water inaccessibility and the role of consumer choices in mitigating that problem. Her research interests include communicative practices in philanthropy and charitable giving, communication for development and social change, and the mobilisation of civil society to address social needs.

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Cited by 2 publications
(1 citation statement)
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“…Although this qualitative approach cannot yield generalizable results (especially given the relatively small sample size and purposive approach), generalizability is not necessarily a goal for exploratory, inductive, and qualitative research. Rather, such work aims for standards such as rigor, trustworthiness (the credibility, transferability, dependability, and confirmability of findings; see Lincoln and Guba, 1985; Nowell et al, 2017), or analytic generalizability (the ability to generalize a study’s findings within its specific field or context; Xu, 2020). We have attempted to meet these criteria through a systematic analytic process, internal checks for consistency, and clear explanation of our methods.…”
Section: Methodsmentioning
confidence: 99%
“…Although this qualitative approach cannot yield generalizable results (especially given the relatively small sample size and purposive approach), generalizability is not necessarily a goal for exploratory, inductive, and qualitative research. Rather, such work aims for standards such as rigor, trustworthiness (the credibility, transferability, dependability, and confirmability of findings; see Lincoln and Guba, 1985; Nowell et al, 2017), or analytic generalizability (the ability to generalize a study’s findings within its specific field or context; Xu, 2020). We have attempted to meet these criteria through a systematic analytic process, internal checks for consistency, and clear explanation of our methods.…”
Section: Methodsmentioning
confidence: 99%