Abstract. This paper models success probability in imperfectly discriminating contests involving multiple players and multiple prizes. This turns out to be a generalization of Tullock's contest success function to a multiplayer, multi-prize situation. The model can be used to analyse efforts exerted by individuals in various real-life situations, like obtaining seats in congested public transportation vehicles or obtaining admission into elite educational institutes. We propose a "holistic" probability model, derive the equilibrium efforts exerted, and analyse those efforts, the associated total costs and total dissipation, and also pricing and the optimal number of 'seats'. We also discuss extensions of the model.