A new kind of demagnetizing factors is suggested, that express the local field in a ferromagnetic sample. An analytic expression is given for the case of a general rectangular prism and is compared with a generalization of the ballistic demagnetizing factor. These two factors are found to be nearly the same in the particular case of thin magnetic films, and differ significantly only when the three sides of the prism are of the same order of magnitude.In the early days of research in magnetism, the magnetization was measured by pulling the sample through a coil and measuring the induced voltage. This technique could not reveal the distribution of the magnetization in a non-ellipsoidal sample and could measure only its average. Two kinds of averages were then defined. One is an averaging over the whole sample, and reflects the measurement of a small specimen with a large coil. The demagnetization it yields is known in the literature as the magnetometric demagnetization. The second kind is averaging the magnetization over the midplane of the sample, as is done with short search coils. It leads to the so-called ballistic (or fluxmetric) demagnetization. The demagnetizing factors for both cases are defined by certain integrals [1,2], that can be evaluated in a closed form for a saturated rectangular prism. Specific formulae with different notations, have been published for the general prism, giving the magnetometric [3, 4] and the ballistic [5, 6] demagnetizing factors. There are also results for both factors [7] in the special case of an infinite prism, magnetized transversely, and for the magnetometric demagnetizing factor [8] in a prism with a square cross section. It is also possible to obtain the demagnetizing factors from the calculation [9] of the magnetostatic coupling between two rectangular prisms of equal size by setting their separation to zero.More recently, however, it has become possible to measure the local variations of the magnetization, for example by a small hall probe. A comparison of such measurements with the theoretical demagnetizing factors [6] showed clearly that the averaging causes a loss of information, because the actual magnetization processes, such as the nucleation or elimination of domains, depend on the local field. This result is not surprising, since it has been noted [10] a decade ago, and later emphasized [11] with all the fine details, that numerical computations of the magnetostatic energy must include averaging the field over the discretization unit. Using instead the value of the demagnetizing field at the centre of that unit, leads to considerably different results. A realistic study of hysteresis in composite materials also seems to involve [12] the local variations of the demagnetization in the sample.A uniform and homogeneous ferromagnetic particle in the shape of a rectangular prism is considered here, and the origin of a Cartesian coordinate system is defined at