Lately, generative adversarial networks (GANs) have been successfully applied to zero-shot learning (ZSL) and achieved state-of-theart performance. By synthesizing virtual unseen visual features, GAN-based methods convert the challenging ZSL task into a supervised learning problem. However, GAN-based ZSL methods have to train the generator on the seen categories and further apply it to unseen instances. An inevitable issue of such a paradigm is that the synthesized unseen features are prone to seen references and incapable to reflect the novelty and diversity of real unseen instances. In a nutshell, the synthesized features are confusing. One cannot tell unseen categories from seen ones using the synthesized features. As a result, the synthesized features are too subtle to be classified in generalized zero-shot learning (GZSL) which involves both seen and unseen categories at the test stage. In this paper, we first introduce the feature confusion issue. Then, we propose a new feature generating network, named alleviating feature confusion GAN (AFC-GAN), to challenge the issue. Specifically, we present a boundary loss which maximizes the decision boundary of seen categories and unseen ones. Furthermore, a novel metric named feature confusion score (FCS) is proposed to quantify the feature confusion. Extensive experiments on five widely used datasets verify that our method is able to outperform previous state-of-the-arts under both ZSL and GZSL protocols.