Multivariate sample spaces may be incomplete Cartesian products, when certain combinations of the categories of the variables are not possible. Traditional log-linear models, which generalize independence and conditional independence, do not apply in such cases, as they may associate positive probabilities with the non-existing cells. To describe the association structure in incomplete sample spaces, this paper develops a class of hierarchical multiplicative models which are defined by setting certain nonhomogeneous generalized odds ratios equal to one and are named after Aitchison and Silvey who were among the first to consider such ratios. These models are curved exponential families that do not contain an overall effect and, from an algebraic perspective, are non-homogeneous toric ideals. The relationship of this model class with log-linear models and quasi log-linear models is studied in detail in terms of both statistics and algebraic geometry. The existence of maximum likelihood estimates and their properties, as well as the relevant algorithms are also discussed.