A group-buying mechanism for considering strategic consumer behavior

Ke, Chang-Bo; Yan, Bo; Xu, Ruofan

doi:10.1007/s10660-016-9232-9

Cited by 18 publications

(7 citation statements)

References 41 publications

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“…• The previous studies highlight the equal importance of factors of online shopping behavior when implementing successful e-commerce strategy (Akman et al 2015;Ke et al 2017;Prashant 2009;Kim et al 2018Kim et al , 2009Richard et al 2010;Wang et al 2010;Yanes-Estévez et al 2018). This hypothesis verification aims to support the findings of previous studies.…”

Section: Hypothesis 2 (H2mentioning

confidence: 56%

“…The worst scores were reached for: store network (2.90), complaints (3.18), discounts (3.42), and organizational factors: part 1 (3.49). Based on these results, it can be concluded that the quality of factors of online shopping behavior are not evenly scored, however based on previous studies these factors should be equally prioritized (Bandara et al 2019;Ke et al 2017;Hallikainen and Laukkanen 2018;Huang and Benyoucef 2013;Kim et al 2009Kim et al , 2018Wang et al 2010).…”

Section: Summary and Findings Of The Researchmentioning

confidence: 90%

“…However, on the other hand, the third hypothesis verification confirmed all factors of online shopping behavior are not evaluated as equally important. However, the previous studies highlight the equal importance of factors of online shopping behavior when implementing successful e-commerce strategy (Akman et al 2015;Ke et al 2017;Prashant 2009;Kim et al 2009Kim et al , 2018Richard et al 2010;Wang et al 2010;Yanes-Estévez et al 2018). Based on the descriptive statistics and hypothesis verification the type of conservative financial strategy in e-commerce does not correspond to the balanced strategic position of e-commerce businesses, as discussed above.…”

Section: Hypothesis (H 4 )mentioning

confidence: 93%

“…Businesses in e-commerce that want to be successful in the long run must adapt their e-commerce strategy to the online shopping habits of their customers (Kim et al 2009;Martín and Camarero 2009;Roca et al 2009;Pereira et al 2016;Svatošová 2018Svatošová , 2019aWang et al 2010). The basis for successful e-commerce strategy creation and implementation is the consideration of current factors of online shopping behavior identified by previous studies (Akman et al 2015;Kim et al 2018;Ke et al 2017;Yanes-Estévez et al 2018). One of the key elements of a successful e-commerce strategy is the implementation of the needs and current online habits of potential and existing customers.…”

Section: Introductionmentioning

confidence: 99%

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Strategic Behavior of E-Commerce Businesses in Online Industry of Electronics from a Customer Perspective

Svobodová¹,

Rajchlová²

2020

Administrative Sciences

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The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of online shopping behavior when creating and implementing their e-commerce strategy. This paper is focused on the strategic behavior of e-commerce from a perspective of the online customer. The aim of the paper is to evaluate the strategic position of e-commerce businesses that focus on online sales of electronics, based on their strategic behavior from the customer’s perspective. The first objective is to identify the current factors of online shopping behavior in the industry of online electronics. The second obejctive is to identify the current economic performance and financial strategy of e-commerce businesses and their relevance to strategic behavior in e-commerce. The third objective is to identify the possible differences in strategic behavior of e-commerce SMEs and e-commerce large businesses. The research methods employed were: situation analysis, benchmarking, quantitative research, selected methods of financial analysis. The selected methods of statistical induction were chosen to verify the research hypotheses. A research sample of 89 e-commerce businesses selling online electronics was selected for this research. It was found that most e-commerce businesses apply a balanced e-strategy based on the assessed factors of online shopping behavior that does not correspond to the progressive growth of e-commerce. Fifteen factors were identified that influence customers when choosing and buying electronics online. It was also found that the strategic behavior of e-commerce businesses is influenced by factors of online shopping behavior. Finally, it was found that the current balanced e-strategy of e-commerce businesses does not correspond with conservative financial strategy.

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Section: Hypothesis 2 (H2mentioning

confidence: 56%

Section: Summary and Findings Of The Researchmentioning

confidence: 90%

Section: Hypothesis (H 4 )mentioning

confidence: 93%

Section: Introductionmentioning

confidence: 99%

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Strategic Behavior of E-Commerce Businesses in Online Industry of Electronics from a Customer Perspective

Svobodová¹,

Rajchlová²

2020

Administrative Sciences

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“…Commonly, the group buying behavior of consumers will drive retailers to sell products at lower prices, yet they can earn higher profits (Qiu & Jiang, 2018) [39]. Although marketing through online group buying offers many benefits to enterprises, such as providing opportunities to increase product brand awareness, expanding customer base, and improving cash flow, it also presents a formidable challenge for firms to develop, including maintaining firm profitability, managing costs, fending off competition, and managing customer expectations for ongoing discounts (Jeon et al, 2017;Ke et al, 2017;Lim, 2017) [22,25,31]. Zhu et al (2020) [58] showed that sellers only benefited from group buying strategies when the online website was large enough.…”

Section: 2mentioning

confidence: 99%

A game theoretic strategic model for understanding the online-offline competition and fairness concern under community group buying

Wang¹,

Song²

2023

JIMO

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<p style='text-indent:20px;'>The continuous growth of e-commerce leads to the emergence of a new supply chain model known as community group buying, which is advantageous to address the inefficiencies and higher costs of intermediate processes. However, its appearance results in fairness concerns for other participating merchants. In this regard, we construct a model with two suppliers, one wholesaler, and two retailers for three different scenarios of the initial status, fairness neutrality, and fairness concern, and comparatively analyze the game equilibria in different scenarios. The results show that the profits of the suppliers and the wholesaler significantly increase after the online retailer enters into the market, whereas the offline retailer's profit has multiple prospects. The online retailer's entry into the marketplace weakens the market position of the offline retailer and significantly erodes its pricing advantage. Additionally, our paper finds that the entry of the online retailer is beneficial for social welfare, and investment conversion efficiency on the platform construction is the core factor for the improvement of social welfare. On the contrary, the influence of fairness concern on social welfare is quite limited and only affects the internal distribution of benefits.</p>

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Customized Passenger Transport Service Innovation for Intelligent Time: Evidence from Empirical Data in Siping

Gui

2020

Uncertainty and Operations Research

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A group-buying mechanism for considering strategic consumer behavior

Cited by 18 publications

References 41 publications

Strategic Behavior of E-Commerce Businesses in Online Industry of Electronics from a Customer Perspective

Strategic Behavior of E-Commerce Businesses in Online Industry of Electronics from a Customer Perspective

A game theoretic strategic model for understanding the online-offline competition and fairness concern under community group buying

Customized Passenger Transport Service Innovation for Intelligent Time: Evidence from Empirical Data in Siping

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