Innovation in ASEAN 2022
DOI: 10.1007/978-981-19-0644-2_6
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A Growth Strategy Perspective: An Empirical Study on MSMEs in Salatiga During the COVID-19 Pandemic

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(1 citation statement)
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“…It is well acknowledged that innovation effectively mediates the impact of business networks on firm growth. The management ramifications call on MSME actors to aggressively innovate and capitalize on business connections to boost company growth, particularly during times of crisis or abnormal condition (Rita et al, 2022). The study of Djuniardi et al (2020), presented an overview of the issues, driving forces, and achievements of women entrepreneurs of SMEs in Kunigan Regency, West Java as measured by their marketing performance.…”
Section: Msmes During Pandemicmentioning
confidence: 99%
“…It is well acknowledged that innovation effectively mediates the impact of business networks on firm growth. The management ramifications call on MSME actors to aggressively innovate and capitalize on business connections to boost company growth, particularly during times of crisis or abnormal condition (Rita et al, 2022). The study of Djuniardi et al (2020), presented an overview of the issues, driving forces, and achievements of women entrepreneurs of SMEs in Kunigan Regency, West Java as measured by their marketing performance.…”
Section: Msmes During Pandemicmentioning
confidence: 99%