2021
DOI: 10.1177/16094069211012217
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A Guide to Conducting Online Focus Groups via Reddit

Abstract: Now more than ever there exists a need to conduct data collection online in a safe environment while ensuring that methodological rigor is not sacrificed. Widely available online platforms allow for text-based focus groups to be conducted quickly, easily, and efficiently, but protocols must be maintained to ensure they do not descend into casual observation of naturally occurring conversations. Various online platform options and their merits are discussed. Reddit is provided as a case study to illustrate the … Show more

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Cited by 23 publications
(26 citation statements)
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“…The ability for participants to consider their responses over a number of days and reflect upon the answers provided by others highlights the relevancy of the method in terms of co-creation. This is echoed by Richard et al (2021) who state that the online environment is suited to studies which focus on the generation of new ideas. Furthermore, the TrustFood workshops were conducted in three different countries in two different languages, suggesting the method may be used in different settings and cultures.…”
Section: Discussionmentioning
confidence: 99%
“…The ability for participants to consider their responses over a number of days and reflect upon the answers provided by others highlights the relevancy of the method in terms of co-creation. This is echoed by Richard et al (2021) who state that the online environment is suited to studies which focus on the generation of new ideas. Furthermore, the TrustFood workshops were conducted in three different countries in two different languages, suggesting the method may be used in different settings and cultures.…”
Section: Discussionmentioning
confidence: 99%
“…c. Qualitative data collection through virtual Focus Groups (FG) with professional experts in palliative care. FGs are suitable for eliciting attitudes, expectations and emotional arguments during the interactive group process (Richard et al, 2021). In line with the study of Rathnayake et al (2018) and 'What are the potential difficulties and concerns associated with the development of a mHealth app for ICs?').…”
Section: Phase I (Needs Assessment)mentioning
confidence: 91%
“…A seleção da colheita de dados através de um FG recaiu na natureza de atividade coletiva que apresenta em que a interação dos participantes permite uma riqueza de informação, inacessível de outra forma (Cheon & You, 2022;Daniels et al, 2019). As interações que o FG proporciona podem aumentar a compreensão das perceções dos participantes sobre o tema, num ambiente mais natural do que a entrevista clássica (Barbour, 2018;Richard et al, 2021).…”
Section: Metodologiaunclassified
“…A utilização de métodos virtuais para a recolha de dados de investigação qualitativa é um meio eficaz de incluir as populações-alvo cuja participação poderia de outra forma ser limitada pelo tempo, distância, e barreiras sociais (Tran et al, 2021). Razão pela qual, durante o contexto pandémico, optámos pela modalidade online para a concretização do FG, considerando a segurança de todos os intervenientes (Richard et al, 2021). Da variedade de métodos de condução de FG online 3 , optamos pela forma síncrona, através de uma videoconferência, por possibilitar a interação face-a-face dos participantes em tempo real.…”
Section: Metodologiaunclassified
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