A Guideline for Ethical Aspects in Conducting Neuromarketing Studies

Hensel, David; Wolter, Lisa‐Charlotte; Znanewitz, Judith

doi:10.1007/978-3-319-45609-6_4

Cited by 21 publications

(3 citation statements)

References 32 publications

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“…Eye tracking has been used in the last decade, especially in the field of neuromarketing [10][11][12][13][14][15][16]. Recently, research has emerged pointing to the possibilities of its application and use in the educational process [17][18][19][20] or virtual reality [21].…”

Section: Related Workmentioning

confidence: 99%

Application Experiences Using IoT Devices in Education

et al. 2020

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The Internet of Things (IoT) is becoming a regular part of our lives. The devices can be used in many sectors, such as education and in the learning process. The article describes the possibilities of using commonly available devices such as smart wristbands (watches) and eye tracking technology, i.e., using existing technical solutions and methods that rely on the application of sensors while maintaining non-invasiveness. By comparing the data from these devices, we observed how the students’ attention affects their results. We looked for a correlation between eye tracking, heart rate, and student attention and how it all impacts their learning outcomes. We evaluate the obtained data in order to determine whether there is a degree of dependence between concentration and heart rate of students.

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Section: Related Workmentioning

confidence: 99%

Application Experiences Using IoT Devices in Education

et al. 2020

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“…Most of the already existing ethics codes seemed to be rather too general to clarify certain issues that are important for marketers. Accordingly, Hensel et al, 2016) created an extended guideline, the "EGNM" (Ethical Guideline in Neuromarketing) of a common piece, the NMSBA (Neuromarketing Science & Business Association) Code of Ethics, which provides guidelines on conducting neuromarketing studies ethically. The EGNM guideline from Hensel et al (2016) was more refined and improved on the basis of consensus with the answers provided by interviewed neuromarketing practitioners (Hensel et al, 2017).…”

Section: Selected Ethical Issues Related To Neuromarketing Research C...mentioning

confidence: 99%

Shaping the quality of cosmetic oils for atopic skin care

Ogorzałek,

Klimaszewska,

Szpara

2024

Current Trends in Quality Science Quality Management and Safety of Food and Non-Food Products

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Contents Preface PART I. Quality and safety of food products 1. JOANNA NEWERLI-GUZ, MARIA ŚMIECHOWSKA, ALICJA DRZEWIECKA, The influence of selected factors on shaping the quality of the strawberry 2. DOROTA KLENSPORF-PAWLIK, MARCELINA KĘDZIORA, MAŁGORZATA DORSZ, Effect of blending on stability and nutritional quality of oils …………. 3. AGNIESZKA A. PILARSKA, KRZYSZTOF PILARSKI, The effect of the cultivation methods on the chemical composition of garlic ……………………………..…. 4. EMILIA PIC, WIKTORIA STUDENNA, DANIELA GWIAZDOWSKA, KRZYSZ-TOF JUŚ, KATARZYNA MARCHWIŃSKA, Biological activity of natural homemade mixtures ………………………………………………………………………………… 5. ALEKSANDRA WILCZYŃSKA, ANITA KUKUŁOWICZ, ANNA LEWANDOW-SKA, The effect of ozonation on the microflora of edible flower ……………….. 6. MARIUSZ TICHONIUK, RYSZARD CIERPISZEWSKI, The potential of using KMnO 4 -loaded bentonite in active packaging extending fruit shelf life …….. 7. PRZEMYSŁAW DMOWSKI, ADRIANNA WITTBRODT, Food safety of food imported into the European Union in terms of selected microbiological hazards ……………………………………………………………………………………………..……… 8. MARIA SIELICKA-RÓŻYŃSKA, Safety of food labelling -the analysis of RASFF notifications on faulty labelling …………………………………………..……… 9. MARCIN PIGŁOWSKI, NATALIA ŻAK, Notifications on honey in the Rapid Alert System for Food and Feed (RASFF) …………………………………………………… PART II. Quality and safety of non-food products 10. ANNA CIESZYŃSKA, Evaluation of quality of noble metals recovery and separation using ionic liquids …………………………………………………………………. 11. MARTA BIEGAŃSKA, KAROLINA WISZUMIRSKA, ADRIAN KUREK, Testing of surface primers for automotive refinishing ………………………………..…….... 12. ANNA MAŁYSA, The influence of anionic and nonionic surfactants on the usage properties of heavy duty cleaners ……………………………………..…………. 13. PAULINA MALINOWSKA, HENRYK SZYMUSIAK, The estimation of the shelf life of natural cosmetic with vegetable oil and tocopherol ……………… 14. EMILIA KLIMASZEWSKA, MARTA OGORZAŁEK, NATALIA GINAŁ, The role of manuka honey in shaping the quality of body lotions for dry skin ………. 15. JOANNA PYCHYŃSKA, KATARZYNA WYBIERALSKA, Analysis of the quality of bath cosmetics with the addition of goat's milk ……………………………… 16. JUSTYNA KIEWLICZ, DOBRAWA KWAŚNIEWSKA, The influence of azelaic, succinic and gallic acids on the irritating potential of shower gels …………………………………………………………………………………………………..……. 17. MARTA OGORZAŁEK, EMILIA KLIMASZEWSKA, KLAUDIA SZPARA, Shaping the quality of cosmetic oils for atopic skin care …………………………. 18. ANNA MAŁYSA, The effect of solvent type on the usage properties of hand cleaners …………………………………………………………………………….………. 19. ARTUR SEWERYN, TOMASZ WASILEWSKI, ZOFIA HORDYJEWICZ-BARAN, Quality evaluation of facial cleansing gels with surfactin-rich digestate solvent extract. Part I -Functionality ……………………………………………..………. 20. ARTUR SEWERYN, TOMASZ WASILEWSKI, ZOFIA HORDYJEWICZ-BARAN, Quality evaluation of facial cleansing gels with surfactin-rich digestate solvent extract. Part II -Safety of use ……………………………………………..……… 21. KATARZYNA MICH...

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“… Marketing -to gauge effectiveness of communication, optimize advertisement design and message, determine the right media mix, branding strategy etc  Product development -to add/remove features based on preferences, package design, taste etc  Pricing -to estimate demand elasticity of consumers  Politics -to evaluate effectiveness of communication While initially it was considered to be an "extravagant frontier science" (Harrell, 2019), it has been burgeoning of late with several studies supporting its potential to become a highly valuable and sought-after technique for market researchers. Companies like Microsoft, Google, Yahoo, Hyundai, Frito-Lay, PayPal to name a few have leveraged insights from neuromarketing research in their commercials and have reaped huge benefits from it (Flores et al, 2014;Lindquist, 2014;Hensel et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

Ethical Perspectives of Neuromarketing – A Qualitative Analysis

2023

JMCR

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Neuromarketing has emerged as a novel research technique which analyses an individual's neurophysiological mechanism in response to various types of marketing stimuli, in order to develop insights into customer behaviour and motivation. It is touted to be better than traditional question-based market research because instead of asking consumers what they want, it studies the body's reaction to accurately gauge their preferences. However, numerous studies have criticized this technique in the light of various purported ethical malpractices that can occur or are already occurring. The following exploratory research uses Grounded Theory to deep-dive into the various ethical issues of neuromarketing. The central theme that emerges from the study is the need to develop regulatory framework to supervise neuromarketing research. The study concludes with recommendations for industry and academia on the required set of ethical principles that must be adopted while conducting neuromarketing research.

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A Guideline for Ethical Aspects in Conducting Neuromarketing Studies

Cited by 21 publications

References 32 publications

Application Experiences Using IoT Devices in Education

Application Experiences Using IoT Devices in Education

Shaping the quality of cosmetic oils for atopic skin care

Ethical Perspectives of Neuromarketing – A Qualitative Analysis

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