A Household Internet Adoption Model Based on Integration of Technology Acceptance Model, Theory of Planned Behavior, and Uses and Gratifications Theory

Abstract

Existing theories in the technology acceptance and Internet adoption fields have examined the adoption among users, which can be classified into two categories: technological and behavioral perspectives. In this paper, the authors propose an integrated household Internet adoption model combining both perspectives to provide a holistic view on the subject. For this purpose, the three primal models of technology acceptance and usage behavior, the technology acceptance model (TAM), theory of planned behavior (TPB), and uses and gratifications theory (U&G), are selected to construct the integrated model. In this way, based on the dimensions of the studied theories, specific constructs are defined to integrate these dimensions according to their similarities and appropriateness. The relationship between the proposed model’s constructs are then hypothesized based on the literature findings, and examined in a case study of household Internet adoption among Iranian households. Also, structural equation modeling (SEM) is used to illustrate the relationships’ coefficients between proposed model constructs, and derived implications for the Internet adoption among Iranian households are discussed based on the research findings.

An English scale for measuring mobile phone appropriation: Translation and assessment

“…Taken as a whole, the MPA model allows identifying and explaining various patterns of mobile phone use. Researchers have tried to integrate TPB, TAM (technology adoption model), and UGA approaches into building their own model of technology adoption and found significant relationships between users' perceived needs, ease of use, resource availability, and usage behaviors respectively (Mohebbi, Khatibi, & Keramati, 2012;Park, 2010). The MPA model is distinctive from the previous research in its inclusion and emphasis of symbolic aspects of evaluations and usage of technology, which was rarely considered before, and only partially captured by a single theoretical construct of "image" in Mohebbi et al's proposed model.…”

Determinates of Consumer Adoption Attitudes

“…In this digital commercial environment, researchers have employed the diffusion of innovation theory (DOI) and a technology acceptance model (TAM) as base models for determining the key factors that influence the use and acceptance of digital technology (e.g., Park & Chen, 2007;Yang & Zhou, 2011;Egea & González, 2011;Mohebbi et al, 2012). For instance, relevant IT and IS studies have verified that factors from innovation diffusion theory, including compatibility, trialability, observability, complexity, and relative advantage, have distinct effects on consumer adoption behavior (Feng, 2007;Park et al, 2007).…”