2018
DOI: 10.5815/ijisa.2018.05.08
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A Hybrid Approach for Class Imbalance Problem in Customer Churn Prediction: A Novel Extension to Under-sampling

Abstract: Abstract-Customer retention is becoming a key success factor for many business applications due to increasing market competition. Especially telecom companies are facing this challenge with a rapidly increasing number of service providers. Hence there is need to focus on customer churn prediction in order to detect the customers that are likely to churn i.e. switch from one service provider to another. Several data mining techniques are applied for classifying customers into the churn and non-churn category. B… Show more

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Cited by 16 publications
(15 citation statements)
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“…Class Balancing is the optional activity of preprocessing stage which aims to resolve the issue of "Imbalance ratio" [26,27], [35] in datasets. We have used Random Over Sampling (ROS), which reduces the imbalance ratio in dataset by duplicating the instances in minority class.…”
Section: Fig 2 Multi-filter Feature Selection Aggregation Methodsmentioning
confidence: 99%
“…Class Balancing is the optional activity of preprocessing stage which aims to resolve the issue of "Imbalance ratio" [26,27], [35] in datasets. We have used Random Over Sampling (ROS), which reduces the imbalance ratio in dataset by duplicating the instances in minority class.…”
Section: Fig 2 Multi-filter Feature Selection Aggregation Methodsmentioning
confidence: 99%
“…(Table 3). To handle the class imbalance issue [27,28] resampling is performed on all the datasets by using the 'Resample package' provided by Weka. We have chosen the resampling with replacement technique in which a random subsample of dataset is produced where each instance in dataset has equal chance of being selected and an instance can be selected multiple times.…”
Section: Methodsmentioning
confidence: 99%
“…For example, Salunkhe and Mali developed a hybrid re-sampling approach named Synthetic Minority Oversampling Technique-Borderline Under-sampling which is the combination of their novel under-sampling technique and Synthetic Minority Oversampling Technique. They aimed to focus on the necessary data of majority class and avoid their removal in order to overcome the limitation of random undersampling [20]. Sumadhi classifier.…”
Section: B Methodsmentioning
confidence: 99%