2021
DOI: 10.1080/16258312.2021.1967081
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A hybrid demand forecasting model for greater forecasting accuracy: the case of the pharmaceutical industry

Abstract: In the era of modern technology, the competitive paradigm among organisations is changing at an unprecedented rate. New success measures are applied to the organisation's supply chain performance to outperform the competition. However, this lead can only be obtained and sustained if the organisation has an effective and efficient supply chain and an appropriate forecasting technique. Thus, this study presents the demand-forecasting model, i.e., a good fit for the pharmaceutical sector, and shows promising resu… Show more

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Cited by 32 publications
(21 citation statements)
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“…In a similar aspect, our findings ranked strong information technology (IT) system and information sharing in the first position (0.298764), followed by real-time data (0.278505). Information sharing among supply chain players enhance forecast accuracy (Siddiqui et al , 2022). Products, assets and people visibility is ranked third (0.216686), followed by knowledge acquisition and evaluation (0.117411); lowest ranking is business intelligence gathering (0.088634).…”
Section: Resultsmentioning
confidence: 99%
“…In a similar aspect, our findings ranked strong information technology (IT) system and information sharing in the first position (0.298764), followed by real-time data (0.278505). Information sharing among supply chain players enhance forecast accuracy (Siddiqui et al , 2022). Products, assets and people visibility is ranked third (0.216686), followed by knowledge acquisition and evaluation (0.117411); lowest ranking is business intelligence gathering (0.088634).…”
Section: Resultsmentioning
confidence: 99%
“…As in our study, the classical exponential smoothing model was not the most appropriate. Similar models involved here were also used by Siddiqui et al (2022). ARIMA, etc, Theta models were also applied here.…”
Section: Discussionmentioning
confidence: 99%
“…Autoregressive Integrated Moving Average Model (ARIMA) is a widely used forecasting model due to its simplicity and ability to generalize to non-stationary series. A detailed description of this model can be found in [ 14 , 23 , 35 ].…”
Section: Methodsmentioning
confidence: 99%