Abstract. This paper focuses on managing the Cultural Heritage maintenance process through web platforms, exploring a data-driven new approach that relies on the framework of Master Data Management (MDM). The MDM framework is based on data quality, revisioning and auditing of information, and the Microsoft SQL Server Master Data Services (MDS) was used. It is a highly customizable commercial tool that proved to be effective and able to manage extended and articulated databases and provide stability and long-term software support. MDS provides powerful tools to avoid duplicates, ensure data quality, and record all the modifications that occurred on the dataset over time. These are key features to build a reliable platform for information management of complex CH assets.The paper presents some first tests applied for the Sacri Monti of Piedmont and Lombardy case of study. It is a UNESCO wide religious architectural complex site in northern Italy’s mountainous part. The paper compares approaches and previous experiences of Sacri Monti management using web platform information systems, such as the BIM3DSG, Chimera, and Main10ance, to support Sacri Monti management activity.