A Hydrogen-driven Sustainable Marketing Strategy for Future Energy Hubs
Sara Ramezani,
Fahimeh Mollaahmadi,
Amir Safari
Abstract:The purpose of this research is to determine sustainable marketing strategies for the future Norwegian energy hub, specifically emphasizing hydrogen energy. It offers a strategic plan for stakeholders in hydrogen-based energy sector, analyzing the capabilities and limitations under the field of strengths and weaknesses, and opportunities and threats (SWOT) in a macro and strategic way. The study employs SWOT and quantitative strategic planning matrix (QSPM) methods to assess all the alternative strategies. Als… Show more
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