“…Research on the Obama candidacy 2 offers insights for addressing all three questions. These studies explore the electoral implications of attitudinal constructs like campaign image (Block and Onwunli, 2010; Kenksi, Hardy, and Hall‐Jamieson, 2010; Fiske et al, 2009), voter personality (Jost, West, and Gosling, 2009), implicit cues (Berenski et al, 2009; Pasek et al, 2009; Payne et al, 2009), group‐based considerations (Harris‐Lacewell and Junn, 2007; Ramakrishnan et al, 2009; Roane, 2009), stereotypes (Ford, Maxwell, and Shields, 2010; Parker, Sawyer, and Towler, 2009; Segura and Valenzuela, 2010), experiences with discrimination (Hunt and Wilson, 2009), emotions toward Blacks (Dwyer et al, 2009), perceived threat (Eibach and Prudie‐Vaughns, 2009; Liu, 2010; Lugo‐Lugo and Bloodsworth‐Lugo, 2009), media messaging (Kenksi, Hardy, and Hall‐Jamieson, 2010), party loyalties (Wallace et al, 2009), and policy preferences (Hutchings, 2009). A complete review of this growing literature is beyond the scope of the current article; my goal is to speak more generally about the importance of racial attitudes to the Obama vote, and doing so requires that I organize racial attitudes by broader themes.…”