A knockout to the NFL’s reputation?: A case study of the NFL’s crisis communications strategies in response to the Ray Rice scandal

Richards, Othello; Wilson, Christopher; Boyle, Kris; Mower, Jordan

doi:10.1016/j.pubrev.2017.02.015

Cited by 24 publications

(20 citation statements)

References 20 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Minimization is act to reduce the crisis' seriousness (Benoit, 1995;Hansen et al, 2018) and place the event in more positive environment (Grundy & Moxon, 2013). Instead of denying or directly refusing by setting a distance from problems, firms address the existence of problem but turn issues to be less severe than they actually become (Richards et al, 2017). Applying this method, National Football League (NFL) has successfully framed this issue becoming inconsequential to reduce the publics' offensiveness.…”

Section: Accept Responsibility But Minimizationmentioning

confidence: 99%

“…In other words, this tactic strives to illustrate evidence-based to protect their reputation (K. Sano & H. Sano, 2019). According to several papers of Coombs (2006bCoombs ( , 2007a, Richards et al (2017) and Kumar et al (2019) diminishment strategy consists of two tacticsone is excuse and the other is justification. While excuse strategy aims to limit organizational responsibility by either denying firms' intention of doing harmful actions or showing firms' inability to control the situation (Coombs, 2007b).…”

Section: Lamin and Zaheer (2012)mentioning

confidence: 99%

“…Firms can officially announce range of statements to excuse the limitation of controllability towards event occurrence (Huang, 2006;Standop & Grunwald, 2009). The justification, another type of diminishment, reduces the perceived damages caused by crisis, which means the firm has performed less harmful damage than the public had perceived (Richards et al, 2017). Even though firms adopt either excuse or justification, they indirectly recognize the existence of brand crisis without denial attention but show greater effort to draw brighter picture to persuade the public compared to "win a sympathy" group.…”

Section: Lamin and Zaheer (2012)mentioning

confidence: 99%

See 2 more Smart Citations

Brand Crisis Response Strategies: A Typologies Continuum

Nham²

2021

Business: Theory and Practice

View full text Add to dashboard Cite

This purpose of this study is to provide a spectrum to illustrate all applicable response strategies towards brand crisis management. A qualitative systematic method is adopted to review 128 relevant papers and synthesized in a brand crisis response typologies continuum. The findings were illustrated in the continuum which includes two main categories – primary response group with seven levels ranked lowest to highest by organizational involvement and responsibility, and secondary response group such as bolstering). This research result might enrich the current literature of brand crisis management which is fragmented and provide a clear guideline so that scholars and practitioners might track all pertinent solutions depending on low to high level of brands’ effort towards handling problems. Recognizing the discrepancy among response strategies, marketers and branders can choose either singular or merged solutions shown in the map to form a timely response to brand crisis, which is the main factor to crisis response success.

show abstract

Section: Accept Responsibility But Minimizationmentioning

confidence: 99%

Section: Lamin and Zaheer (2012)mentioning

confidence: 99%

Section: Lamin and Zaheer (2012)mentioning

confidence: 99%

See 1 more Smart Citation

Brand Crisis Response Strategies: A Typologies Continuum

Nham²

2021

Business: Theory and Practice

View full text Add to dashboard Cite

show abstract

“…While previous sports crises have been evaluated using SCCT's reputation repair strategies (Brown & Billings, 2013;Richards et al, 2017;Williams & Olaniran, 2002), noted that SCCT's typology does not fully encompass sports-related crises and, as a result, scholars have been unable to fully test SCCT's theoretical linkages in the sports context. As such, the Coombs and Holladay (2002) typology has not been utilized by sports-related crisis research.…”

Section: Rationale For Sports-specific Crisis Typologymentioning

confidence: 99%

When Crises Change the Game: Establishing a Typology of Sports-Related Crises

Brown‐Devlin

Brown

2020

JICRCR

View full text Add to dashboard Cite

In order to properly evaluate crises that occur in sports, scholars have previously called for a sports-specific crisis communication typology (Wilson, Stavros, & Westberg, 2010). Two studies were conducted to develop the resulting typology. Study 1 utilized a questionnaire to obtain a comprehensive list of sports-related crises that were later grouped into twelve crisis types and three unique clusters through the use of qualitative content analysis. Study 2 utilized a questionnaire completed by 282 college students to determine the levels of crisis responsibility attributed to each cluster of crises. The resulting typology provides the necessary foundation for crisis communication research that uses sports as a context by evaluating the level of organizational blame that exists when a crisis occurs.

show abstract

“…From domestic violence issues (Richards, Wilson, Boyle, & Mower, 2017) to the concussion crisis (Oates, 2016), the NFL has had to take responsibility on a myriad of issues. The most recent crisis has been the NFL anthem protest.…”

mentioning

confidence: 99%

United We Stand, Divided We Kneel: Examining Perceptions of the NFL Anthem Protest on Organizational Reputation

Anderson

2019

Communication & Sport

View full text Add to dashboard Cite

During a 2016 National Football League (NFL) preseason game, former San Francisco 49er quarterback, Colin Kaepernick sat during the playing of the national anthem in protest of police brutality. His actions prompted national outrage: ultimately calling into question his national identity and patriotism towards the United States. The anthem protest continued throughout the 2016 and through the 2017 season. Consequently, the NFL decided to implement a national anthem policy to discipline players who continued to protest. Thus, this study examined individuals’ perceptions of the NFL’s crisis responsibility in handling the anthem protest and how it affected their reputation. Further, this study examined national identity and patriotism as mediators between crisis responsibility and organizational reputation. Results indicated that national identity did not serve as a mediator and that only one level of patriotism mediated the relationship. A discussion was also forwarded.

show abstract

A knockout to the NFL’s reputation?: A case study of the NFL’s crisis communications strategies in response to the Ray Rice scandal

Cited by 24 publications

References 20 publications

Brand Crisis Response Strategies: A Typologies Continuum

Brand Crisis Response Strategies: A Typologies Continuum

When Crises Change the Game: Establishing a Typology of Sports-Related Crises

United We Stand, Divided We Kneel: Examining Perceptions of the NFL Anthem Protest on Organizational Reputation

Contact Info

Product

Resources

About