“…Designing PSS that are emotion-centred has been put forward as an important step for PSS (Bitner et al, 2008;Steiner & Harmor, 2009;Bertoni, 2013). However, current PSS design focuses on the rationalistic modeling of flows of services and their appropriated products (Baines et al, 2007;Baxter et al, 2009;Bitner et al, 2008;Morelli, 2003). Further, tools like CAD help integrate representations of functions, service activities, and product behaviors (Hara et al, 2009;Isaksson et al, 2009;Bertoni, 2013), but not emotion considerations.…”