“…Through an active trial‐and‐error process, inventors learn about previously neglected or misconceived knowledge couplings in unfamiliar contexts (Gavetti & Levinthal, 2000; Kneeland et al, 2020). Updating the coupling potential of new, unfamiliar knowledge may expand inventors' overall reference frame for knowledge recombination by breaking down cognitive inertia (West & Iansiti, 2003; Xiao, Makhija, & Karim, 2021). In particular, ongoing experimentation may inadvertently introduce inventors to remote knowledge (Arts & Fleming, 2018; Kneeland et al, 2020; Ocasio, Rhee, & Milner, 2020), which may help them to sense additional knowledge coupling opportunities that may advance a breakthrough invention in new settings.…”