“…However, studies focused on the improvement of the actual road transportation operations to gain both cost (Fugate et al, 2009) and environmental efficiency through the sequential or simultaneous deployment of the lean and green paradigms is limited. The works of Sutherland and Bennett (2007), Guan et al (2003), Sternberg et al (2013), Simmons et al (2004), Villarreal (2012), Taylor and Martinchenko (2006), Hines and Taylor (2000), Villarreal et al (2012), Villarreal et al (2013), Villarreal et al (2016a), Villarreal et al (2016b) and Villarreal et al (2016c) have focused on improving road transportation through the lean paradigm, but they have not considered the green dimension. On the other hand, although some literature exists in the area of green logistics (e.g.…”