A Literature Review of Social Commerce Research from a Systems Thinking Perspective

Wang, Xintian; Wang, Hai; Zhang, Caiming

doi:10.3390/systems10030056

Cited by 16 publications

(7 citation statements)

References 97 publications

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“…Online shopping and social networks are deemed to be the main sources of social e-commerce [27]. In addition, Web 2.0 is believed to be the technical basis for making social e-commerce a reality [28,29]. Different from traditional centralized e-commerce, social e-commerce runs with the operation mode of e-commerce combined with social networks.…”

Section: Social E-commercementioning

confidence: 99%

Complex Network-Based Evolutionary Game for Knowledge Transfer of Social E-Commerce Platform Enterprise’s Operation Team under Strategy Imitation Preferences

Wang

2022

Sustainability

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Social e-commerce is an emerging e-commerce mode in response to the upgrading of consumption, which has become an important engine for the development of the digital economy. Knowledge transfer and sharing play vital roles in improving the competitiveness and the sustainability of social e-commerce platform enterprises. However, academic research on knowledge transfer for the social e-commerce platform enterprise’s operation team remains deficient. To help social e-commerce platform enterprises to improve performance and better seek survival and sustainable development, this paper constructs a knowledge transfer model for the social e-commerce platform enterprise’s operation team, in the self-centered sustainable ecological business mode, from the relationship between intra-organizational operation knowledge transfer and cross-organizational knowledge sharing for value co-creation, and explores knowledge transfer behaviors from the perspective of complex network-based evolutionary game under strategy imitation preferences. Simulation results indicate that relationships among knowledge transfer cost, knowledge synergy benefit, cross-organizational value co-creation benefit rate, and reward and punishment, along with strategy imitation preferences, significantly impact knowledge transfer behaviors of the social e-commerce platform enterprise’s operation team. When all the members of the social e-commerce platform enterprise’s operation team prefer to imitate the knowledge transfer strategies of the operation members with smaller knowledge transfer costs, the operation team is more likely to show a high proportion adopting the transfer strategy, requiring low knowledge synergy coefficient, reward, punishment, and cross-organizational value co-creation benefit rate to achieve stable and sustainable knowledge transfer. Conversely, the operation team is more likely to show a low proportion adopting the transfer strategy, requiring high knowledge synergy coefficient, reward, punishment, and cross-organizational value co-creation benefit rate to achieve stable and sustainable knowledge transfer. This study has significance as a guide for social e-commerce platform enterprises in deploying the self-centered sustainable ecological business mode.

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Section: Social E-commercementioning

confidence: 99%

Complex Network-Based Evolutionary Game for Knowledge Transfer of Social E-Commerce Platform Enterprise’s Operation Team under Strategy Imitation Preferences

Wang

2022

Sustainability

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“…Social commerce is a new type of online business that is different from e-commerce as we know it. (Wang, Xintian. Wang, Hai.…”

Section: Social Media Becomes the Future Trading Platformmentioning

confidence: 99%

Perception of Social Media Marketing by Users of E-Commerce Marketplace and Online Food Delivery

Rachmad

2022

ICEB

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Social commerce is growing rapidly in Indonesia because of the ease of use of social media applications. The online shopping feature on social media has caused some e-commerce users to start switching to using social media for shopping. Several social media now provide paid features and shopping features such as Instagram Shop, Facebook Shop, and TikTok Shop. This is part of social commerce which has the basic function of social media with a trading function. Qualitative methods are used in this study. The object of this study was 200 users, namely three online food delivery e-commerce users, social media users, and e-commerce marketplace users. The purpose of this research is to analyze perceptions about social media marketing by e-commerce online food delivery users, social media users, and e-commerce marketplace users. The findings of the study were (1) 200 respondents always looked for information and product reviews on social media before shopping on e-commerce marketplaces and social media. (2) Social media is a business opportunity for influencer marketing and selebgram in the influencer industry. (3) Social media has the potential to become a promising buying and selling platform in the future, and has a great opportunity to become social commerce.

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“…For example, Kim and Park [4] define social commerce as "a new business model of e-commerce driven by social media, aimed at enhancing the online shopping experience". Wang et al [5] define it as "a subset of e-commerce and a novel marketing tool". Building on these definitions and previous studies, this paper defines social commerce as a novel online shopping mode that leverages social media features to amplify purchase behaviours.…”

Section: Introductionmentioning

confidence: 99%

Leveraging technological characteristics and perceived values to drive continuance intentions on social platforms: a generation Z perspective

2023

IJECS

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Purpose - This study aimed to explore how social commerce platforms retain specific user groups in the context of emerging economies post-COVID-19. We intend to provide essential insights concerning market entry decision-making in other similar emerging markets and to develop marketing strategies for promoting consumer continuance purchase intention in current social commerce platforms.Design/methodology/approach – By adopting the stimulus–organism–response model, this study established a framework to explore the impact of technological environments on consumers’ intrinsic and extrinsic values and visualize how these technological characteristics contribute to the continuance intentions. We used SPSS 22.0 and AMOS 21.0 to conduct multiple data analyses, and Confirmatory Factor Analysis to assess the reliability and validity of the research model, followed by Scanning Electron Microscopy and mediation analysis to test the proposed hypotheses.Findings - The findings suggest that the pursuit of social, informational, and emotional values is the primary motivation rather than hedonic value and that social commerce platforms should not be considered simply as a communication tool or a social network service, but as artificial structural equivalence of social connections that carries users’ social capital.Originality/value – By connecting the virtual social commerce platform and the real commercial world, this paper explains partially why consumers join a social network platform and why they repeatedly use it. The research could be potentially generalized to other developing countries and developed countries with analogous socioeconomic and cultural circumstances.

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A Literature Review of Social Commerce Research from a Systems Thinking Perspective

Cited by 16 publications

References 97 publications

Complex Network-Based Evolutionary Game for Knowledge Transfer of Social E-Commerce Platform Enterprise’s Operation Team under Strategy Imitation Preferences

Complex Network-Based Evolutionary Game for Knowledge Transfer of Social E-Commerce Platform Enterprise’s Operation Team under Strategy Imitation Preferences

Perception of Social Media Marketing by Users of E-Commerce Marketplace and Online Food Delivery

Leveraging technological characteristics and perceived values to drive continuance intentions on social platforms: a generation Z perspective

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