A Location-based Mobile Advertisement Publishing System for Vendors

Dow, Chyi‐Ren; Lee, Yu-Hong; Liao, Jeremy; Yang, Hao-Wei; Koo, Wei-Luen

doi:10.1109/itng.2011.12

Cited by 10 publications

(6 citation statements)

References 14 publications

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“…In this paper, we have analyzed the above 8 papers and studied the rest 19 other papers it has been observed that location based mobile advertisement publishing system for vendors [8] is the best method among all the methods discussed above. The blue mall technology and location based tracking by using GPS and Wi-Fi was also effective,but some drawbacks led them not to move further.…”

Section: Discussionmentioning

confidence: 99%

“…Video advertisements not included because GPRS connectivity in India is poor. It only supports pull-based advertising, in which no sending of nearby name of the business only request of users are responding.Chyi-Ren Dow et.al [8] described the location based system in "A Location-based Mobile Advertisement Publishing System for Vendors" and proposed the best technology for publishing advertisement to users and editing the advertisement for vendors. This provides effective and low cost publishing ,digital advertisements.…”

Section: Literature Surveymentioning

confidence: 99%

See 1 more Smart Citation

Comparative Study: Location Based Mobile Advertisement Publishing System

Bhute

2015

2015 International Conference on Computing Communication Control and Automation

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In recent years, mainly advertisements and vouchers are used for providing discounts, text messages and posters were mainly used till date but to advertise on a mobile device is need of the current scenario. Vendors must be allowed to publish and edit an advertisement to users according to the interest of the customer. This technique has low cost for digital advertisement and has a pervasive system for advertising in large commercial malls. In order to publish advertisements on customer mobile phones and find the desired location of the vendors,QR codes are used. Location and deals can be obtained on the customer's mobile phone by scanning the QR code on the mobile phone. In this paper, survey on various location based system and different techniques for publishing advertisement is done.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Surveymentioning

confidence: 99%

Comparative Study: Location Based Mobile Advertisement Publishing System

Bhute

2015

2015 International Conference on Computing Communication Control and Automation

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“…With the popularity of smartphones, business companies are developing various novel location-based services for catching new business opportunities. One of the popular location-based services is mobile advertisement [2,8]. In [8], the iMAS system was proposed.…”

Section: Location-based Business Servicesmentioning

confidence: 99%

“…One of the typical pervasive computing applications that is attracting tremendous attention in the business sector is the location-based services [2]. For location-based services, the services to be delivered to mobile clients depend on their current locations.…”

Section: Introductionmentioning

confidence: 99%

A Pervasive Promotion Model for Personalized Promotion Systems on Using WLAN Localization and NFC Techniques

Lam

Wang

et al. 2015

Mobile Information Systems

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In this paper, we propose a novelpervasive business modelfor sales promotion in retail chain stores utilizing WLAN localization andnear field communication (NFC)technologies. The objectives of the model are to increase the customers’flowof the stores and theirincentivesin purchasing. In the proposed model, the NFC technology is used as the first mean to motivate customers to come to the stores. Then, with the use of WLAN, the movements of the customers, who are carrying smartphones, within the stores are captured and maintained in themovement database. By interpreting the movements of customers as indicators of their interests to the displayed items,personalizedpromotion strategies can be formulated to increase their incentives for purchasing future items. Various issues in the application of the adopted localization scheme for locating customers in a store are discussed. To facilitate the item management and space utilization in displaying the items, we propose anenhanced R-treefor indexing the data items maintained in the movement database. Experimental results have demonstrated the effectiveness of the adopted localization scheme in supporting the proposed model.

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“…The most common use case in advertising is encoding URLs or contact information, geo-locations and text to make them instantly available to the user [7]. Billboard advertisements with QR codes can be found in most urban spaces [25] to deliver information to potential future customers, obviating the need to type in the URL manually to visit a webpage.…”

Section: Uses Of Qr Codesmentioning

confidence: 99%

QR Code Security: A Survey of Attacks and Challenges for Usable Security

Krombholz

Frühwirt

Kieseberg

et al. 2014

Lecture Notes in Computer Science

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Abstract. QR (Quick Response) codes are two-dimensional barcodes with the ability to encode different types of information. Because of their high information density and robustness, QR codes have gained popularity in various fields of application. Even though they offer a broad range of advantages, QR codes pose significant security risks. Attackers can encode malicious links that lead e.g. to phishing sites. Such malicious QR codes can be printed on small stickers and replace benign ones on billboard advertisements. Although many real world examples of QR code based attacks have been reported in the media, only little research has been conducted in this field and almost no attention has been paid on the interplay of security and human-computer interaction. In this work, we describe the manifold use cases of QR codes. Furthermore, we analyze the most significant attack scenarios with respect to the specific use cases. Additionally, we systemize the research that has already been conducted and identified usable security and security awareness as the main research challenges. Finally we propose design requirements with respect to the QR code itself, the reader application and usability aspects in order to support further research into to making QR code processing both secure and usable.

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A Location-based Mobile Advertisement Publishing System for Vendors

Cited by 10 publications

References 14 publications

Comparative Study: Location Based Mobile Advertisement Publishing System

Comparative Study: Location Based Mobile Advertisement Publishing System

A Pervasive Promotion Model for Personalized Promotion Systems on Using WLAN Localization and NFC Techniques

QR Code Security: A Survey of Attacks and Challenges for Usable Security

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