We examined trainee practitioners' initial experiences of applied sport psychology practice.Semi-structured interviews (4) were conducted over 6 months with 7 full-time MSc students before, during, and after the applied sport psychology module, when they were working with clients. Participants also kept reflective diaries over an 8-week Practitioners were tracked over 6 years collecting qualitative data through interviews before, during, and after formal postgraduate training. As trainees, motivations to enter into the field of applied sport psychology included the gratification of helping others and a desire to help athletes with issues they had experienced as sport participants. Tod et al. (2009) argued that some of these motives were socially acceptable transformations of self-serving desires to reduce intra-and inter-personal conflicts. Also trainees often adopted rigid "expert"