2015
DOI: 10.11634/216796061504610
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A Longitudinal Exploration of Strategic Isomorphism: The Case of the National Football League

Abstract: Within any given industry, firms are faced with the pressure to strive for increased uniqueness. The purpose of the current study is to explore a phenomenon known as strategic isomorphism (or increased homogeneity among firms as a result of deliberate strategic choice). To this end, this research used seven different statistical techniques, to examine performance data within the National Football League (NFL) across fifty-three NFL seasons in an effort to determine if the NFL had isomorphic characteristics (as… Show more

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Cited by 3 publications
(1 citation statement)
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“…Firstly, among sports video games, the FIFA series is a worldwide bestseller (third top-selling game in 2018), thus representing a unique opportunity for professional football clubs since most of them are featured in the game. Another external factor relates to institutional isomorphism (DiMaggio & Powell, 1983) with professional sport organizations having been shown to adopt isomorphism behaviours, notably when they address new issues (York & Miree, 2015). Some respondents stated overtly that they imitated the eSports strategy of other clubs (mimetic isomorphism): 'We entered eSports through League of Legends because we followed Paris Saint-Germain's strategy' (EPSILON1).…”
Section: Sensingmentioning
confidence: 99%
“…Firstly, among sports video games, the FIFA series is a worldwide bestseller (third top-selling game in 2018), thus representing a unique opportunity for professional football clubs since most of them are featured in the game. Another external factor relates to institutional isomorphism (DiMaggio & Powell, 1983) with professional sport organizations having been shown to adopt isomorphism behaviours, notably when they address new issues (York & Miree, 2015). Some respondents stated overtly that they imitated the eSports strategy of other clubs (mimetic isomorphism): 'We entered eSports through League of Legends because we followed Paris Saint-Germain's strategy' (EPSILON1).…”
Section: Sensingmentioning
confidence: 99%