“…The tendency to conceal the self in social interactions can prompt depressive symptoms, negative self-esteem and psychological distress (Larson and Chastain 1990;Vogel, Heimerdinger-Edwards and Hubbard 2011). For example, Lerner, Hertzog and Hooker (1988) illustrated how self-concealment in a given social encounter often leads to internalized anger. In the consumption context, Hartman, Patock-Peckhama, Corbin, Gates, Leeman, Luk and King (2015) found that greater self-concealment was linked to impaired selfcontrol over drinking, thereby threatening personal wellbeing.…”