We construct a canonical Hausdorff complex analytic moduli space of Fano manifolds with Kähler-Ricci solitons. This enlarges the moduli space of Fano manifolds with Kähler-Einstein metrics. We discover a moment map picture for Kähler-Ricci solitons, and give complex analytic charts on the topological space consisting of Kähler-Ricci solitons, by studying differential geometric aspects of this moment map. Some stacky words and arguments on Gromov-Hausdorff convergence help to glue them together in the holomorphic manner.