2018
DOI: 10.1177/1470593118772208
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A market approach to social value co-creation: Findings and implications from “Mageires” the social restaurant

Abstract: Literature on social entrepreneurship provides a limited understanding of how to generate social value. The article expands on a "learning with the market" approach for developing a framework, explaining how social entrepreneurs can manage, get engaged with, form, and create (new) markets for co-creating social value and transformation. The applicability and implications of the framework are examined through a case study of a social restaurant (Mageires). Data collected from various restaurant stakeholders (cu… Show more

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Cited by 50 publications
(33 citation statements)
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“…Many other specialized topics also warrant research within the domain of COVID-19. For example, the social entrepreneurship has been booming in tourism during the last decade (Sigala, 2019) for several reasons including the 2008 economic recession. COVID-19 has boosted such tourism social ventures aiming to create social value, solve social problems created by the COVID-19 and provide help to people in need (e.g.…”
Section: Conclusion: What Is More and What Is Nextmentioning
confidence: 99%
“…Many other specialized topics also warrant research within the domain of COVID-19. For example, the social entrepreneurship has been booming in tourism during the last decade (Sigala, 2019) for several reasons including the 2008 economic recession. COVID-19 has boosted such tourism social ventures aiming to create social value, solve social problems created by the COVID-19 and provide help to people in need (e.g.…”
Section: Conclusion: What Is More and What Is Nextmentioning
confidence: 99%
“…Despite the ongoing interest and advancements in value cocreation (e.g., McColl-Kennedy et al 2012; Sweeney, Danaher, and McColl-Kennedy 2015; Vargo and Lusch 2016), there is much to learn about the interdependent nature of value cocreation and its impact on nonreferent and referent beneficiaries, as their interdependencies are constituted in self-adjusting systems. Much value research tends to portray cocreation as dyadic, reciprocal, and often exchange-based (Ballantyne and Varey 2006; Fitzpatrick et al 2015; Grönroos and Voima 2013) and/or acknowledges that “value is cocreated with others through multi-party interactions” (Frow and Payne 2018, p. 67) in service systems (Frow and Payne 2018; Sigala 2019). However, the focus remains restricted to the referent beneficiary view of value outcomes (Beirão, Patrício, and Fisk 2017; Vargo and Lusch 2016), remaining largely silent regarding the value outcomes for nonreferent beneficiaries involved in complex value cocreation that may occur within or beyond market exchanges.…”
mentioning
confidence: 99%
“…Interaction, social structures and systems theories have been used in the social system’s approach to co-creation (Terblanche, 2014). Studies on co-creation in tourism (Rihova et al , 2015; Reichenberger, 2017; Sigala, 2019; Fu and Lehto, 2018) have been mentioned this perspective.…”
Section: Mapping Resultsmentioning
confidence: 99%