A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents

Ertemel, Adnan Veysel; Arı, Ela

doi:10.3390/ijerph17072471

Cited by 25 publications

(20 citation statements)

References 64 publications

(79 reference statements)

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“…Some experts do not recommend the use of mobile devices until the age of 14 years old, other experts until the age of 16 years old [49]. Despite that, this study involves the use of smartphones by 13-year-old adolescents.…”

Section: Discussionmentioning

confidence: 99%

Promotion of Healthy Lifestyles to Teenagers with Mobile Devices: A Case Study in Portugal

et al. 2020

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Educating teenagers about nutrition and promoting active lifestyles is essential in reducing the long-term health risks and one idea to achieve this is by using mobile applications. Previous studies showed that the existing mobile applications have similar functionalities, such as intervention with questionnaires, and the use of gamification techniques to improve interactiveness. However, unlike our study, some studies are not validated and verified by healthcare professionals. Additionally, this study intends to promote the interaction between the teenagers and the medical communities. In this study, we analyze the benefits of the proposed mobile application, which features monitoring of physical activity, daily tips and curiosities, questionnaires, and gamification through earning points. Most of the teenagers were satisfied with the physical activity monitoring and found the tips, curiosities, and weekly questionnaires useful. The study started with 26 teenagers from two schools in the center of Portugal that would use the mobile application for five weeks. Still, at the end of the study, only 7 teenagers finalized the study. The decreasing number of teenagers in the study was affected by the lack of social interaction caused by the pandemic situation. During the period, the mobile application would engage the users with notifications on nutrition and physical activity, challenges concerning the number of steps and calories they would have to spend, and questionnaires related to the curiosities and suggestions from the previous week. We used Fisher’s test to investigate the relationship between the assessment obtained in the responses to the questionnaires, and the adoption of healthier eating and sports practices. In summary, participants were satisfied with the mobile application and experienced some improvements in diet and habits.

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Section: Discussionmentioning

confidence: 99%

Promotion of Healthy Lifestyles to Teenagers with Mobile Devices: A Case Study in Portugal

et al. 2020

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“…These strategies require consumers to spend minimum mental effort, which makes them feel in a flow state [6], get entertained without realizing how the time passes by [7] and focus more on the experiential aspects of consumption [8]. The aforementioned strategies are so effective in engaging consumers that they can even result in addictive behaviors [9][10][11]. As such, these marketing strategies enable the marketers to foster higher levels of involvement [12].…”

Section: Introductionmentioning

confidence: 99%

The role of customer experience in the effect of online flow state on customer loyalty

et al. 2021

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Purpose The Internet revolution has radically changed the means of conducting business all over the world in the past few decades. The digital medium enables consumers worldwide to shop online through B2C e-commerce websites in a convenient manner. Online websites compete to provide a compelling and seamless brand experience to retain their customers. In order to achieve this, fostering a state of flow may help the brands increase customer experience, customer satisfaction and loyalty. In this study, the aforementioned phenomenon is tested against Turkish university students. Methodology The study was conducted against 538 valid respondents. The results of the survey were interpreted with the structural equation modeling method. Quantitative data were obtained using a five-point Likert scale. Initially, confirmatory factor analyses and reliability analysis were performed, respectively in order to determine the validity and reliability of the scale. Findings As a result of the analyses, it has been empirically proven that an online flow state, which is a momentary phenomenon, helps online e-commerce websites build customer satisfaction and customer loyalty indirectly through customer experience. These results are partly parallel with those in the extant literature. Originality This study is significant in the literature in that, as opposed to the extant literature, online flow state is found to influence customer satisfaction and customer loyalty rather indirectly via moderating effect of customer experience. Additionally, it is the first to incorporate customer satisfaction along with customer loyalty as a new construct affected by online flow state and customer experience. The results also have important managerial implications.

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“…The use of smartphones has been increasing rapidly since their introduction in the late 2000s [ 1 ]. In 2019, the global smartphone penetration had reached approximately 41.5% of the global population [ 2 ]. Notably, the number of smartphone users in China was around 700 million in 2018, accounting for half of the Chinese population [ 3 ].…”

Section: Introductionmentioning

confidence: 99%

Smartphone Overuse and Visual Impairment in Children and Young Adults: Systematic Review and Meta-Analysis

Wang¹,

Li²,

Zhu³

et al. 2020

J Med Internet Res

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Background Smartphone overuse has been cited as a potentially modifiable risk factor that can result in visual impairment. However, reported associations between smartphone overuse and visual impairment have been inconsistent. Objective The aim of this systematic review was to determine the association between smartphone overuse and visual impairment, including myopia, blurred vision, and poor vision, in children and young adults. Methods We conducted a systematic search in the Cochrane Library, PubMed, EMBASE, Web of Science Core Collection, and ScienceDirect databases since the beginning of the databases up to June 2020. Fourteen eligible studies (10 cross-sectional studies and 4 controlled trials) were identified, which included a total of 27,110 subjects with a mean age ranging from 9.5 to 26.0 years. We used a random-effects model for meta-analysis of the 10 cross-sectional studies (26,962 subjects) and a fixed-effects model for meta-analysis of the 4 controlled trials (148 subjects) to combine odds ratios (ORs) and effect sizes (ES). The I2 statistic was used to assess heterogeneity. Results A pooled OR of 1.05 (95% CI 0.98-1.13, P=.16) was obtained from the cross-sectional studies, suggesting that smartphone overuse is not significantly associated with myopia, poor vision, or blurred vision; however, these visual impairments together were more apparent in children (OR 1.06, 95% CI 0.99-1.14, P=.09) than in young adults (OR 0.91, 95% CI 0.57-1.46,P=.71). For the 4 controlled trials, the smartphone overuse groups showed worse visual function scores compared with the reduced-use groups. The pooled ES was 0.76 (95% CI 0.53-0.99), which was statistically significant (P<.001). Conclusions Longer smartphone use may increase the likelihood of ocular symptoms, including myopia, asthenopia, and ocular surface disease, especially in children. Thus, regulating use time and restricting the prolonged use of smartphones may prevent ocular and visual symptoms. Further research on the patterns of use, with longer follow up on the longitudinal associations, will help to inform detailed guidelines and recommendations for smartphone use in children and young adults.

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A Marketing Approach to a Psychological Problem: Problematic Smartphone Use on Adolescents

Cited by 25 publications

References 64 publications

Promotion of Healthy Lifestyles to Teenagers with Mobile Devices: A Case Study in Portugal

Promotion of Healthy Lifestyles to Teenagers with Mobile Devices: A Case Study in Portugal

The role of customer experience in the effect of online flow state on customer loyalty

Smartphone Overuse and Visual Impairment in Children and Young Adults: Systematic Review and Meta-Analysis

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