A Marketing Strategy in a Closed-Loop Supply Chain with Loss-Averse Consumers

Liao, Bifeng; Li, Bangyi

doi:10.1155/2018/2560153

Cited by 8 publications

(8 citation statements)

References 29 publications

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“…Most of the literature discussed CLSCs based on deterministic and static models. However, there are models that have been developed in stochastic [91,187,192,245], fuzzy [168,240], and risk [114,257] environments. These models are distinguished in the drawn figures (see Structures 128,142,170,184;Structures 26,29,30,31; and Structures 56, 57, in Figure 7, respectively).…”

Section: Clsc Structuresmentioning

confidence: 99%

Analyzing the Structure of Closed-Loop Supply Chains: A Game Theory Perspective

Shekarian

Flapper

2021

Sustainability

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Closed-loop supply chains (CLSCs) are seen as one of the circular economy’s leading approaches for reducing our natural environment load. Many CLSC models require collaboration among different parties. Game theory (GT) offers a way to consider the profits of all parties in a CLSC, providing insight into the costs and benefits to the involved parties in an objective and quantitative way. Presently, available reviews on the use of GT, in the context of CLSC, are quite limited and consider only a few relevant elements. Here, we present a new and more extensive framework, focusing on the collaboration structure of CLSCs. It contains a content-based analysis of 230 papers based on a four-step systematic literature review process. The characteristics studied are channels for collection, reprocessing and selling, the planning horizon, and the types of games. The structures found are graphically reviewed, leading to 196 different structures. The results show that, so far, most attention has been paid to the dual-channel collection, where collection by two retailers (dual-retailer) is the most studied case. With respect to selling, most attention has been paid to situations with two selling channels (dual-selling), i.e., one channel managed by a manufacturer and one channel managed by a remanufacturer. Studies have prioritized the role of manufacturers as that of the leader and collector. Finally, a number of directions for further research are pointed out.

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Section: Clsc Structuresmentioning

confidence: 99%

Analyzing the Structure of Closed-Loop Supply Chains: A Game Theory Perspective

Shekarian

Flapper

2021

Sustainability

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“…Table 10 shows that the majority of the publications focused on the customer acceptance of the selling channel, customer acceptance of the remanufactured product and competition between the collection and selling channels. A completely different research by Liao and Li [56] focused on loss averse and loss neutral customers. This factor has not been looked into by other publications focusing on pricing and reverse channel decisions.…”

Section: Pricing Strategies and Reverse Channel Decisionsmentioning

confidence: 99%

Dual and Multi-channel closed-loop supply chains: A state of the art review

Tombido

Baihaqi

2021

Jnl Remanufactur

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Product returns have been introduced to the supply chain because of the need to protect the environment and some circumstances beyond a manufacturer's control (such as product recalls).Introducing product returns has led to the formation of closed loop supply chains, that is, situations in which organisations both manufacture and remanufacture their own products. Closed loop supply chains (CLSCs) have been known to be uncertain in the timing, quality and quantity of the returns. In addition to these uncertainties, most organisations lack the necessary infrastructure and technology to perform reverse logistics operations on their own. For this reason, they seek assistance from external parties such as third party reverse logistics providers. Third parties often have the expertise and technology required to run reverse logistics operations. At the same time, the rapid pace of e-commerce has led to manufacturers adopting more than one channels for selling their products. However, in a closed loop supply chain setting, the dual channel has been defined by more than just selling products both offline and online. The aim of this paper was to review literature on the use of multiple and dual channels in reverse logistics and closed loop supply chains and identifies research gaps as well as future research directions on the topic. The paper investigated how multiple and dual channels have been utilised to address issues in reverse logistics and closed loop supply chains. A content-based analysis was carried out for 57 papers. The identified characteristics of these papers were classified into 9 categories. By reviewing literature on dual channel supply chains, the paper was able to identify the ways in which different channels are formed in closed loop supply chains. The purpose of the paper was threefold. Firstly, the literature review described the general characteristics of dual channel closed loop supply chains based on what was revealed by existing literature. The review also classified literature based on the definition of dual channel CLSC, research methodology and topic of focus. Finally, the research proposed some meaningful gaps and directions for future research. The results of the review showed that there is need to expand literature on the competition of channels, greening strategies and carbon emissions and supply chain dynamics and stability in dual channel closed loop supply chains. Future research should also consider relaxing some assumptions and incorporating real case studies.

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“…Wu et al [35] found that consumers' perceptions of product innovations evolve over time. Liao et al [36] seized consumer neutral and disgusting consumption and the two types of consumer valuation and demand uncertainty, through game theory to solve the problem of closed-loop supply chain and remanufacturing and introduced utility functions to analyze market demand and determine the optimal pricing and channel strategy for manufacturers' profit maximization. We identify changes in the warranty strategy between new and remanufactured products based on the consumer behavior theory, which has been given little attention in the aforementioned studies.…”

Section: Consumer Behaviormentioning

confidence: 99%

Warranty Period Decision and Coordination in Closed-Loop Supply Chains Considering Remanufacturing and Consumer Behavior

Zhu

2019

Sustainability

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The closed-loop supply chain management model is an effective way to promote sustainable economic development and environmental protection. Increasing the sales volume of remanufactured products to stimulate green growth is a key issue in the development of closed-loop supply chains. By designing an effective warranty strategy, customer’s perceived value can be enhanced and market demand can be stimulated. This study cuts through the warranty period of closed-loop supply chain products. Based on the perspective of consumer behavior, game theory is used to construct the optimal decision-making model for closed-loop supply chains. The optimal warranty decision making for new products and remanufactured products under centralized and decentralized decision-making models is discussed. Further, the impact of the closed-loop supply chain system with warranty services and the design of contract coordination is also shown. We show that consumer preference has a positive impact on the sales of remanufactured products and the profits of enterprises; with the extension of the new product and remanufacturing warranty period, the profit of the supply chain system first increases and then decreases, and the value is maximized at the extreme point in the manufacturer-led decision-making model. Furthermore, the leader gains higher profits with bargaining power, but the profit of the supply chain system under decentralized decision model is less than that of the centralized decision model, reflecting the double marginalization effect. The revenue sharing contract and the two-charge contract designed in this study coordinate the closed-loop supply chain system with warranty services, so that the member companies in the supply chain can achieve Pareto improvement.

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A Marketing Strategy in a Closed-Loop Supply Chain with Loss-Averse Consumers

Cited by 8 publications

References 29 publications

Analyzing the Structure of Closed-Loop Supply Chains: A Game Theory Perspective

Analyzing the Structure of Closed-Loop Supply Chains: A Game Theory Perspective

Dual and Multi-channel closed-loop supply chains: A state of the art review

Warranty Period Decision and Coordination in Closed-Loop Supply Chains Considering Remanufacturing and Consumer Behavior

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