A marketing survey on Greek consumers' attitudes towards fish

Consumer purchasing behaviour towards fish and seafood products. Patterns and insights from a sample of international studies

“…Several studies carried out in different countries (Arvanitoyannis et al, 2004;Brunsø et al, 2009;Cardoso, Lourenço, Costa, Gonçalves, & Nunes, 2013;Claret et al, 2012;Hall & Amberg, 2013;Jaffry et al, 2004;Kole, Altintzoglou, Schelvis-Smit, & Luten, 2009;Lawley et al, 2012;Sveinsdóttir et al, 2009;Verbeke, Sioen, Brunso, De Henauw, & Van Camp, 2007a) show that wild fish is perceived as being superior to farmed fish by the majority of consumers in terms of taste, safety, healthiness and nutritional value. This perception seems to be accentuated in older consumers with more traditional eating habits (Arvanitoyannis et al, 2004;Brunsø et al, 2009;Sveinsdóttir et al, 2009;Verbeke et al, 2007a) and in people living in coastal areas where stronger wild fish consumption habits and better availability of caught fish in terms of variety and freshness are typical (Cardoso et al, 2013). However, Kole et al (2009) developed an experiment where the perceived superiority of wild fish in terms of taste was confirmed only when consumers were informed about the production method, while, in the blind experiment, sensory attributes of farmed fish were judged slightly better than those of wild fish.…”

“…Concerning health benefits, several studies demonstrate that fish and seafood are widely perceived by consumers as healthy foods with a number of specific health and nutritional benefits mainly associated with the high content in proteins and Omega-3 fatty acids together with a low fat content (Altintzoglou et al, 2010b;Arvanitoyannis et al, 2004;Brunsø et al, 2009;Burger & Gochfeld, 2009;Cosmina et al, 2012;Grieger et al, 2012;Hall & Amberg, 2013;Hughner, Maher, Childs, & Nganje, 2009;Juhl & Poulsen, 2000;McManus et al, 2012;Neale et al, 2012;Pieniak, Verbeke, & Scholderer, 2010b;Stefani et al, 2012;Verbeke et al, 2008;Verbeke, Vermeir, & Brunso, 2007b). These findings probably reflect both consumers' beliefs about these products and the action of information measures (e.g.…”

“…This intake can be achieved by consuming at least two servings of fish (particularly fatty fish) per week (ISSFAL, 2004). However, despite the strong growth in world fish consumption recorded in the last decades, the recommended fish intake is not widely achieved Arvanitoyannis, Krystallis, Panagiotaki, & Theodorou, 2004;Burger & Gochfeld, 2009;Grieger, Miller, & Cobiac, 2012;Myrland, Trondsen, Johnston, & Lund, 2000;Pieniak, Verbeke, Scholderer, Brunsø, & Olsen, 2007;Sveinsdóttir et al, 2009;Verbeke et al, 2008;Welch et al, 2002). The same is also true of industrialized countries where the highest world per capita fish consumption (27.4 kg/year, live weight equivalent) is observed (FAO, 2014).…”

Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe

“…This result is surprising because the lack of knowledge was frequently purported to be a reason for the lack of interest and preference for sustainable fish (Feucht & Zander, 2015) because consumers might underestimate the consequences of their purchase decisions for or against sustainable products due to their lack of knowledge (Brécard, Hlaimi, Lucas, Perraudeau, & Salladarre, 2009). Different studies highlight the fact that knowledge about seafood seems to be frequently limited even though a generic understanding of sustainability in seafood exists Arvanitoyannis, Krystallis, Panagiotaki, & Theodorou, 2004;Feucht & Zander, 2015;Gutierrez & Thornton, 2014;Schlag & Ystgaard, 2013;Verbeke et al, 2007a). Almeida, Altintzoglou, Cabral, & Vaz (2015) and Honkanen, Olsen, & Verplanken (2005) highlighted that higher knowledge is not necessarily related to more sustainable seafood choices.…”

Consumer perception versus scientific evidence of farmed and wild fish: exploratory insights from Belgium

“…Consumer-held perceptions of fish have received a great deal of attention recently (Brunsø 2003;Kole 2003;Arvanitoyannis et al 2004;Batzios et al 2004;Verbeke and Vackier 2005). These studies investigated sociodemographic and attitudinal determinants of fish consumption and consistently confirm the consumer's image of fish as a healthy part of the human diet.…”